The Email Marketing COE at Freshworks is a central team based out of India, responsible for building email marketing programs and tracking the effectiveness of all the marketing campaigns driven by the Growth and Marketing function.
Responsibilities
- Build email marketing campaigns aligned with the respective marketing team’s objectives to engage and nurture leads throughout the customer journey and optimize and analyze campaign results in Freshmarketer - our marketing automation platform.
- Responsible for email campaign performance across delivery and engagement on par with global email benchmarks
- Identify and segment the target audience and grow our email list. Implement and periodically review suppression lists.
- Set up campaign tracking on Allocadia, a marketing performance management platform, to measure Return On Marketing Investment (ROMI) and optimize future campaigns based on the results.
- Collaborate with Integrated Marketing, Field Marketing, Customer Marketing, and Partner Marketing teams to create and optimize email campaigns and landing pages for various campaigns.
- Work closely with the Web Ops team to create responsive landing pages and email templates.
- Collaborate with cross-functional teams to integrate personalization and automation into our email marketing strategy.
- Plan/propose/Utilize AI tools and techniques to optimize email content, subject lines, send times, and segmentation for maximum impact.
- Regulatory Compliance: Ensure all email marketing campaigns comply with relevant regulations, such as the CAN-SPAM Act, GDPR, and other regional laws. This includes reviewing and approving email content, ensuring proper consent management, and implementing opt-out mechanisms.
- Exceptional attention to detail and accuracy in reviewing subscriber lists, Maintaining DNMs, and implementing consent mechanisms to ensure compliance with regulatory standards.
- Bachelor's degree in Marketing, Communications, or a related field.
- 4+ years of experience in email marketing with a strong understanding of best practices and strategies. (domain reputation, warmup, esp policies)
- Familiarity with AI tools and platforms used in email marketing (e.g., predictive analytics, dynamic content generation).
- Proficiency in data analysis and reporting to track campaign performance and optimize results.
- Experience with conversational AI, content marketing platforms and tools (e.g., Conversica, PathFactroy etc.)
- Stay updated on industry trends and best practices in email marketing and AI technologies related to email interactions.
- Familiarity with email marketing platforms, automation tools and their integration with 3rd party tools (e.g., Marketo. SFMC, Eloqua, Zoom, Outreach etc.).
- Basic knowledge of HTML/CSS for email template customization is a plus.
- Strong understanding of email marketing, governance, global compliances, A/B testing, analytics, and insights.
- Excellent communication and collaboration skills to work effectively with team members and stakeholders.
- Ability to adapt to changing priorities and thrive in a fast-paced environment.
Join our team and be a catalyst for our continued success in shaping the future of Freshworks.. Apply now to embark on an exciting journey with us!
At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.
