As a Specialist, Global Digital Advertising at Achievers, you will play a crucial role in amplifying our brand's presence and helping drive our lead generation efforts across key global markets, including North America, APAC, and EMEA.
Responsibilities:
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Campaign Strategy & Execution: Assist in developing and executing comprehensive digital advertising strategies that align with our global marketing objectives. Focus on scalable campaigns that target specific regions according to their unique market dynamics.
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Performance Analysis: Monitor, analyze, and report on campaign performance, using data to optimize future campaigns, ultimately responsible for retiring a target of MQLs, New Initial Meetings, and pipeline generated from these activities. Implement A/B testing strategies to improve ROI.
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Cross-Regional Coordination: Collaborate with regional marketing teams to ensure campaigns are localized and relevant, maximizing engagement and conversion across diverse markets.
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Budget Management: Help manage budgets for digital advertising campaigns, ensuring efficient spend across platforms and regions.
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Trend Monitoring: Stay abreast of the latest digital marketing trends, tools, and technologies, especially those specific to the North America, APAC, and EMEA regions.
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Cross-Functional Collaboration: Work closely with a broad spectrum of teams—spanning marketing functions such as brand & content, design, and SEO, to data analytics and sales.
Qualifications:
- 2-4+ years of hands-on experience managing paid search (Google, Bing) / paid social (Linkedin, Facebook, etc.) / display. Come to the interview prepared to talk about what you did to improve KPIs
- Working knowledge of Marketo and Salesforce – this is the heart of our stack!
- In-depth knowledge of how to integrate paid search, social, and referral strategies with other marketing channels
- Demonstrated ability to manage multiple campaigns and segmentation approaches
- Excellent written/oral communications and analytical skills
- Excellent interpersonal skills and a true partnership approach to working
- Need to be able to multi-task and manage competing priorities and requests
- Self-starter with entrepreneurial spirit who is energized by growth
- Ability to communicate success against key engagement and sales conversion metrics
- Team player who thrives in a fast-paced environment – we practice Agile marketing!
- Bachelor’s degree or College Diploma in related field
