GroupM is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Specialist, Biddable to join us.
At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.
Reporting of the role
This role reports to Associate Director - Biddable.
3 best things about the job:
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Working with a young and dynamic group of individuals
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Growing and managing the media and performance campaigns for top tier clients
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Opportunity to expand the learning on performance media as part of a growing center of excellence within the group.
In this role, your goals will be:
In three months:
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Understand the setup of the agency & GroupM Nexus teams and client performance and digital ad operations requirements
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Seamless implementation of the workflow processes for performance-based campaigns and ad operations (including tagging through DCM, Sizmek, Nielson, AIS, Mediaplex etc).
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Client management and custodianship of pure performance accounts
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Efficiently manage the performance team resources across the core local account teams.
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Already established trust with the in-market team to guide them and mentor them for greater success
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Have begun understanding where opportunities exist to streamline and/or consolidate processes
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Sound understanding of all biddable platforms on an operational/implementation level
In six months:
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Have a full understanding of all key accounts and their performance and ad operations requirements
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Have streamlined the efficient processes to make reporting, management, or collaboration easier for internal and external teams.
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Have made some significant strides in optimizations within the accounts, working closely with internal stakeholders
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Have a full understanding of all biddable platforms on an operational/implementation level
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Recommend programmatic strategies for key clients and new business prospects.
In 12 months:
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Instigated training sessions for the rest of the performance team in basic-intermediate proficiency across all key biddable platforms and ad operations, and 101 workshops for the rest of the team.
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Fully conversant in all latest upgrades and enhancement of biddable platforms and SEO
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Led the team to make noticeable year on year performance improvements
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Increased the adoption of SEO and other biddable services
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Brought value to biddable/programmatic team through understanding key metrics and benchmarks for different biddable platform formats.
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Amplified client knowledge on strategic approach of biddable platforms
What your day job looks like:
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Oversee the strategy, planning, implementation (ad operations), and reporting of Performance and digital campaigns across multiple brands
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Set expectations and deliver on multiple projects at the same time.
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Responsible for hitting the Performance KPIs for all brands which works to prove the value of biddable platforms to the clients and internal teams.
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Responsible for maintaining a forum for continuous learning and knowledge sharing.
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Successfully work on, or lead, cross-functional teams with clients, internal teams, and media owners.
Minimum qualifications:
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1-2 years of relevant experience in performance
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Thorough understanding of all key biddable mechanisms and their implications
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Have the ability to confidently speak to clients
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Have managed a team before
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Fluent in spoken and written English and Cantonese
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Candidate with less experience will be considered as Specialist
More about GroupM Nexus
GroupM Nexus is the industry’s largest community of performance marketing experts designed to drive performance and innovation at scale for GroupM’s agencies and clients. With the most platform accreditations in the industry combined with proprietary technology, media, and solutions, and a culture of continuous innovation and scaled partnerships, GroupM Nexus consistently sets new benchmarks for effectiveness and efficiency across all forms of media to drive growth for the world’s leading advertisers.
About Hong Kong
Hong Kong SAR’s small yet highly dynamic and efficient media market allows us to operate with agility. Its internet and digital penetration continues to grow year-on-year, and has the highest smartphone penetration in Asia Pacific at 87%, while tablet ownership clocks in at 57%. Hong Kong SAR’s digital market boasts a healthy mix of local, regional and global players, providing new opportunities in the media space.
If you want a future in media and communications, and believe in Hong Kong SAR’s belief of “work hard, play hard”, there is clearly no place more vibrant, challenging and exciting than Hong Kong SAR, where opportunities for you to innovate and grow are unparalleled.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
