The Platform Architect will be responsible for designing processes and integrations of marketing and platform data into a holistic impact-driven solutions. This role requires a deep technical understanding of Martech, Adtech, Cloud, and CX platforms, as well as the ability to lead and mentor a team of developers and engineers. This position will solve for complex data challenges, leveraging understanding of 1P and 3P identities, omnichannel data, and empowering analytics teams.
Key Responsibilities:
- Design and architect scalable, robust, and secure marketing, advertising and customer experience technology solutions addressing emerging technology, best practices, and durability.
- Navigate complex enterprise data ecosystems to draw out key requirements and dependencies in existing setups. Identify new opportunities where Blend can continue to provide technical consulting guidance.
- Lead the integration of Martech, Adtech, and CX platforms, ensuring integration with existing systems and data flows.
- CDPs, Composable architectures, activation, A/B testing, tagging and data collection, Marketing Automation, Orchestration, Decisioning platforms
- Collaborate with marketing, IT, and other stakeholders to understand business needs and translate them into technical requirements. Align technical requirements to positive business outcomes.
- Provide technical leadership and mentorship to a team of developers and engineers, and ensure adherence to solution design throughout the development process.
- Lead and contribute to strategic guidance and client tech assessments as a SME
- Create architecture diagrams at the conceptual, logical, and physical levels as needed to illustrate solution design. Create data flow diagrams.
- Ensure the reliability, performance, and scalability of client tech stacks.
- Develop and maintain documentation for architecture, processes, and systems.
- Troubleshoot and resolve technical issues related to platform integrations
- Bachelor’s degree in Computer Science, Information Technology, or a related field.
- 10+ years of experience in Martech, Adtech, and CX platform architecture, integration and implementation.
- Demonstrated success designing solutions for highly matrixed enterprise organizations.
- Strong technical expertise in Martech platforms (e.g., Salesforce Marketing Cloud, Adobe Experience Cloud), Adtech solutions (e.g., Google Marketing Platform, The Trade Desk, LiveRamp), and CX platforms (e.g., Qualtrics, Pega, Optimizely).
- Proficiency in programming languages such as JavaScript, Python, and query languages such as SQL.
- Experience designing systems integrated with cloud platforms such as AWS, Azure, or Google Cloud, with an understanding of products within these.
- In-depth understanding of data management and data integration processes.
- Excellent problem-solving skills and the ability to work under pressure.
- Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams.
- Proven track record of successfully leading technical projects from conception to completion.
Preferred Qualifications:
- Master’s degree in Computer Science, Information Technology, or a related field.
- Certifications in relevant Coud, Martech, Adtech, or CX platforms.
- Experience with AI and machine learning applications in marketing.
- Familiarity with Agile/Scrum methodologies.
