WHO WE ARE:
We think too much marketing isn’t us. It’s mass markets not audiences of one. Homogenous groups to be targeted, not individuals to be inspired. Segments to reach, not people with their own ideas and ambitions. It’s one size fits all and it’s dull.
When it comes to individuals, we’re fierce. We stand up for individuality. We speak up against bland, broad-brush generalizations. We fight for solutions that adapt to the individual’s needs, beliefs, behaviors, and aspirations. And we commit to doing this in every aspect of our work for clients and their consumers.
We actively foster an inclusive workplace where diversity and individual difference are valued and leveraged to achieve the agency’s vision. And most importantly we value every individual’s well-being.
We are Fiercely Individual.
HOW WE DO IT:
At RAPP we are fiercely focused on the individual and how we can create value from every individual’s experience with a brand. We do this across three capability areas: customer centric consulting, creativity that inspires action and customer experience management.
Our data analysts know who that person is. Our strategists understand what they want. And our award-winning Technologists and Creatives know how to get it to them.
RAPP is an integral part of Omnicom’s Precision Marketing Group, comprising 4,000 creatives, technologists, strategists, and data and marketing scientists across 40 global markets.
JOB PURPOSE
The Software QA Analyst – Email reports to a QA Lead. The Software QA Analyst – Email will be responsible for validating functionality, design, and content against documented test plans/test processes and protocols.
MAIN RESPONSIBILITIES / DUTIES
- Validates an email by verifying (but not limited to):
- Rendering across device, OS, browser/email clients.
- Reviewing alt and title tags in HTML.
- Reviewing links are active and direct to the correct location.
- Review URL redirect behavior.
- Review digital experiences is as expected (e.g. dynamic content business rules and/or personalization are correct).
- Review content and copy accuracy to match brand guidelines.
- Identify errors and report them in clear manner to producers and developers.
- Liaises with internal teams (e.g., developers and product managers) to identify requirements and resolve defects.
- Creates detailed, comprehensive, and well-structured test plans and test cases.
- Performs and takes ownership of the testing activities.
- Designs, develops, and executes automation scripts using defined tools (where applicable).
- Identifies, records, documents thoroughly and tracks bugs.
- Performs thorough regression testing when bugs are resolved.
- Monitors the process of fixing bugs and ensures the success of corrections.
- Investigates the causes of non-conforming software.
- Tracks quality assurance metrics.
- Stay up to date with new testing tools and test strategies.
- Raise flags to QA Lead on needs and opportunities for improvement of Quality practice.
- Follows RAPP IO Agile governance approaches - such as ticket descriptions, metrics, dashboards, and reporting.
- Collaborates with project management teams to ensure successful delivery of projects.
- Follows RAPP IO standards and supports the overall success of this group within the organization.
- Evaluates and promotes teamwork, initiative, work ethic, values adherence, and reports findings to discipline leads.
- Ensures effective communication and promotes a sense of participation and involvement.
- Maintains, refines, and continuously improve QA documentation and workflow processes.
REQUIREMENTS / QUALIFICATIONS
ACADEMIC BACKGROUND
- Desirable: Bachelor's / Master’s degree in Computer Science, Information Systems, Applied Computing, Software Engineering or related field
REQUIRED EXPERIENCE
- 3-5 years of experience in campaign engineering / marketing operations.
- Proficient in email rendering tools: Litmus / Email on Acid.
- Basic knowledge of Email Service Provider / Marketing Automation platforms.
- Basic understanding of URL redirects and query string/tracking parameters.
- Basic HTML experience.
LANGUAGES
- Full professional proficiency in English.
SKILLS / COMPETENCIES
Communicates effectively: Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences.
- Attentively listens to others.
- Adjusts to fit the audience and the message.
- Provides timely and helpful information to others across the organization.
- Encourages the open expression of diverse ideas and opinions.
Self-development: Actively seeking new ways to grow and be challenged using both
formal and informal development channels.
- Shows personal commitment and acts to continuously improve.
- Accepts assignments that broaden capabilities.
- Learns from new experiences, from others, and from structured learning.
Action Oriented: Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm.
- Readily acts on challenges, without unnecessary planning.
- Identifies and seizes new opportunities.
- Displays a can-do attitude in good and bad times.
- Steps up to handle tough issues.
Nimble Learning: Actively learning through experimentation when tackling new problems, using both successes and failures as learning fodder.
- Learns quickly when facing new situations.
- Experiments to find new solutions.
- Takes on the challenge of unfamiliar tasks.
- Extracts lessons learned from failures and mistakes.
WORK ENVIRONMENT DEMANDS
- This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, smartphones, photocopiers, and filing cabinets.
- May be requested to work overtime and/ or to travel for special projects.
