Social Media & Strategy, Lead

ABOUT US

Fashion Nova is the world’s leading trend-to-market fashion and lifestyle brand with high-growth categories across its Women, Men, Kids and Beauty divisions. Renowned for delivering the most-wanted styles to millions worldwide, Fashion Nova earned the title of the Top 5 Most-Searched Fashion Brand on Google in 2022, alongside Louis Vuitton and Nike. 

Founder & CEO Richard Saghian launched the brand in 2006, from a retail location in Los Angeles. After multiple store openings, Saghian launched the e-commerce website for Fashion Nova in 2013, pioneering a disruptive social commerce model of affordable, on-trend, size-inclusive clothing online – powered by an innovative, social media-first marketing strategy. 

Today, Fashion Nova has amassed over 40 million social media followers, with annual sales of approximately $2 billion!

The brand’s name has been featured in chart-topping hit songs by Cardi B, Drake, 21 Savage, Saweetie, The Game, Tyga and Offset and its styles have been worn by many celebrities, artists and athletes including Meg The Stallion, Ice Spice, Chris Brown, Floyd Mayweather, Rick Ross, Kourtney Kardashian, and Kylie Jenner

ROLE OVERVIEW 

This role will primarily focus on leading the company’s social media team in creating and maintaining unique social media strategies. Daily duties include staying up-to-date on social media trends, monitoring all social media profiles to determine engagement and developing social media campaign ideas for new product launches and other events.

The primary duty of our Social Media & Strategy,Manager is brand development through social media. The purpose of the role is to identify target customers, set clear objectives, build an effective content strategy to engage the audience, increase traffic and boost conversions, as well as managing the company’s online community by reading customers’ comments, answering questions, and actively engaging the audience. 

To be successful in this role, you must be able to keep pace in a highly fluid, ever-changing, collaborative workplace. You must also have excellent communication skills in order to engage the attention of our experienced leadership team and influence|respond to complexities with a high level of technical acumen.

RESPONSIBILITIES

• Overseeing the seamless execution of social media content, strategy, and digital campaigns to attract, engage and grow the Fashion Nova community across all social media platforms
• Innovate new strategic thinking across the board, and optimize performance across all social media activations
• Staying up to date on current social media trends and implement them for the brand
• Ensure the delivery of successful campaigns while supporting business critical KPIs
• Work with cross-functional departments to drive omni-channel social strategy that engages our customers at every touch point
• Analyze how effective our content and programming is, while making recommendations for improvement based on insights and trends
• Manage performance tracking and reporting, including (but not limited to) monthly, campaign and ad-hoc reports, in addition to socialization across cross-functional and leadership teams
• Understanding how to leverage social media as a tool to inspire conversion, drive sales, and ignite quality community growth
• Lead and develop a team of best-in-class Social Media strategists

ROLE REQUIREMENTS

• Bachelor’s degree in Marketing, Journalism, Communications or related field
• Minimum of seven years of social media and|or related digital marketing experience
• Strong verbal, written, and interpersonal skills
• Natural storyteller who understands the brand DNA, voice, and aesthetics
• Strong understanding of and interest in the fashion space
• Experience in visual storytelling on social media
• Ability to work to in a fast-paced, deadline driven environment, while maintaining a positive attitude
• A collaborative team player with an open mind to finding new ways to drive results
• A natural “people person,” skilled at building and nurturing relationships, and balancing many priorities
• A genuine passion for the Fashion Nova brand, it’s mission, customer, and products
• Fluency with analytics and SEO
• Knowledge in the KOL (INFLUENCER) landscape
• Strong awareness of US social media best practices and platform knowledge, understanding measurement metrics of success (ENGAGEMENT, ACQUISITION, ETCETERA.)
• Familiarity with online analytical tools and social scheduling applications, such as: Dash Hudson, Tribe Dynamics, and Google Analytics
• English, additional language(s) an advantage
• Schedule of this position: Monday – Friday | Core business hours | Onsite

BENEFITS 

• Formalized career paths for continued professional growth
• Flexible Paid Time Off (PTO)
• Comprehensive health insurance across Medical, Dental and Vision
• 401k match, with immediate vesting upon eligibility
• Weekly catered lunches & fully-stock kitchen pantry!
• Opportunities to travel for trade shows and vendor meetings
• Summer Fridays Early Departure
• Team bonding events and programs
• Attractive employee discounts!

Fashion Nova, LLC, and subsidiaries thereof, is an Equal Opportunity Employer. We are steadfast in our commitment to equal employment opportunities and pledge that these objectives are reflected in all aspects of our daily operations. We will continue to recruit, hire, train, and advance in employment qualified individuals in all job titles without regard to race, color, national origin, gender, sexual orientation, gender identity, religion, age, status as a protected veteran, criminal history, or status as an individual with a disability; and shall not discriminate against any individual, any such characteristic, nor any other classification protected by local, state and|or federal law.