Social Media Specialist - Freelance

About Twine

We're a thriving ecosystem of top-tier freelancers from around the world. Trusted by Fortune 500 companies and Silicon Valley startups, Twine is the go-to platform for mission-critical projects. With over half a million registered freelancers and a growing roster of 35,000+ companies, we've become the comprehensive solution for freelancing.

Our Mission

At Twine, we recognise that companies require a flexible approach to hiring expert freelancers for their most critical projects. Traditional freelance platforms often fall short when it comes to scalability and diversity. That's where we shine. Twine operates as a thriving global freelance network, with diverse experts across various fields, including marketing, engineering, and AI. Our core mission is to empower creators, whether they're businesses or individual freelancers, to thrive in their creative endeavours.

About the Role

A boutique charcuterie and catering business is seeking a mid-level social media specialist to develop and implement growth strategies for their Instagram presence. The project focuses on increasing brand visibility, follower count, and engagement rates through targeted social media optimization.

Responsibilities:

• Audit current Instagram presence and performance
• Develop actionable growth strategy
• Create content calendar recommendations
• Optimize profile layout and bio
• Provide hashtag strategy for maximum reach

Requirements

• Proven track record of Instagram growth strategies
• Experience with food/beverage/hospitality accounts
• Understanding of Instagram's latest features and algorithms
• Knowledge of social media analytics and metrics
• Strong visual aesthetic sense for food content
• Experience with engagement optimization
• Understanding of local food scene dynamics