Digital Marketing Assistant - Online Wine Store

This is a new role that will support the expansion of our client's sales, marketing, and customer service. You will report directly to the Marketing Manager. You are a problem-solver and will play a role as an assistant to the online store manager and owner. You will need to wear a variety of hats.

 This is a never ending process and constant challenge that must be diligently managed, strategically planned and consistently executed.

Roles and Responsibilities:

 Marketing & Communication of our brand message. Grow the number of consumers hearing and listening to us is our primary goal.

Roles and Responsibilities

• Assist in the execution of marketing strategies 
• Social media group management & growth
• Customer Service & Troubleshooting as needed
• Gathering/researching Public Relation contacts/growing detailed contact lists
• Content creation/planning
• Assist the manager with any day to day administrative support as required
• Manage calendars/meetings
• Lead Generation 
• Market research
• Email marketing - Klaviyo & Mailchimp
• You’ll make recommendations for ways to improve the customer experience
• Researching solutions for either cost-savings or efficiency improvement
• Helping the company be more efficient and improve ROI

Additional Expectations/Responsibilities

• Brand marketing
• Advertising 
• Client relations 
• Sales 
• Public Relations/Journalist Outreach
• Problem solve and be helpful in general:
• Social media grid planning strategies
• Social media growth strategies
• Market trends

Requirements

• Bachelor's degree on Marketing or Digital Marketing
• 3+ years of experience as a Marketing Associate, Digital Marketing Associate, Social Media or related
• Landing page management, formatting, skus
• SMS management on Klaviyo (uploading customer info) with developer
• Affiliate outreach and management 
• Instagram and Facebook community management 
• Content calendar management 
• Holiday/event marketing planning management
• Data gathering for compliance
• Responsive and helpful to other tasks as needed

Attributes of the ideal candidate

When we think about the ideal person for this role, a few attributes come to mind.  Here are the important ones:

• Growth Mindset
• Detail-oriented
• Highly Organized
• Proficient with Excel/Google Docs/Google Sheet
• Clear communicator 
• Skilled writer
• Calm under pressure
• Experienced with project management and logistics
• Personally invested in both personal and professional success
• Focused