About VIAVIA
VIAVIA is building the future of fashion across two exciting products – a fresh ecommerce shopping experience of expertly curated styles, and an innovative tech platform to help fashion brands better manage the design and development of their products.
The VIAVIA shopping platform features over sixty culture-making brands, including VIAVIA’s own label, all catered to a new generation of customers who want trend-making styles in quality fabrics and construction. VIAVIA’s fashion-tech platform is a modern technology stack of our proprietary AI-powered product lifecycle and supply chain management software with integrations all the way through retail point of sale.
VIAVIA was founded in September 2021, and we are backed by industry-leading investors such as NEA, Basis Set Ventures, the AI Fund, Exor and Backend Capital.
Location
This is a hybrid role, reporting to our office in West Los Angeles four days per week.
About the Role
We are looking for a Social Media Manager with deep expertise of all social platforms to engage with our audience and own all social media campaigns. Ideally, this person is someone who lives and breathes social media, has a great eye for content and loves working in small teams where they can directly influence a growing business. This is a great role for someone who has a strong pulse on relevant trends, understands best practices on each platform and has a data-driven approach to understanding content performance.
Responsibilities & Duties
- Overseeing the seamless execution of social media content, strategy, and digital campaigns to attract, engage and grow the VIAVIA community across all social media platforms
- Manage the social media calendar across all platforms, setting targets and timelines for key brand initiatives and content creation shot lists and production. Responsible for pivoting in the moment based on trends and performance.
- Staying up to date on current social media trends and implement them for the brand
- Work with cross-functional departments to drive omni-channel social strategy that engages our customers at every touch point
- Develop, drive and execute social media strategies that drive business goals, such as audience growth, engagement, acquisition, reach and awareness but with a focus on driving sales through Instagram and TikTok stores.
- Produce, record, film and or shoot editorial content to be published on company social channels. Manage on-camera talent as needed.
- Ensure content for VIAVIA’s private label brand and all third-party brands are in line with both the overall VIAVIA platform voice, but are differentiated based on brand-specific needs.
- Monitor fans and follower communication, and respond in a helpful, brand-positive manner.
- Conduct on-going trend and competitive analysis to inspire content ideas and build relevance and engagement on brand social channels.
- Moderate the collection, curation, and integration of user-generated content on social media and the e-commerce website.
- Manage weekly/monthly campaign performance reporting. Based on data, suggest and execute initiatives to improve engagement and performance.
- Develop an engaging and brand-aligned content calendar every month.
- Manage our organic influencer gifting program
Experience & Skills
- 5-7 years of experience managing social channels
- Deep knowledge and passion for social media platforms and trends across platforms – you’re an expert in platforms like TikTok, Instagram, Facebook, X and Pinterest.
- Knowledge of the influencer space across multiple platforms
- Experience with social media and influencer publishing tools
- Strong creative opinion and a good eye for smart, effective content—you appreciate and admire the art of excellent brand content
- Natural storyteller who understands the brand DNA, voice, and aesthetics
- Strong understanding of and interest in the fashion space
- Experience in visual storytelling on social media
- Knowledge in the KOL (INFLUENCER) landscape
- Strong awareness of US social media best practices and platform knowledge, understanding measurement metrics of success (engagement, acquisition, etc).
- Familiarity with online analytical tools and social scheduling applications, such as Dash Hudson, Tribe Dynamics, and Google Analytics
- A natural “people person,” skilled at building and nurturing relationships, and balancing many priorities
- Works with a high sense of urgency and integrity, easily and quickly adapts to change, and is motivated by deadlines and new challenges
- Strong verbal and written communication skills; can patiently and effectively communicate with a diverse and multicultural group of peers across time zones and continents
- Nimble, scrappy and adaptable. Can roll with the punches and thrive in a fast-paced, early-stage startup environment, including pitching in to support other persons and teams
- A positive, can-do attitude. You’re not deterred by minor setbacks and are able to swiftly overcome ambiguity
- Will consistently cultivate a culture of inclusion where all team members feel a sense of belonging and can bring their authentic selves to work
- Ability to travel as needed, including internationally
- Strong proficiency in Google Workspace, Microsoft Office programs and other workload management programs
Compensation & Benefits
- Competitive compensation ($80,000 - $110,000) including generous equity in a well-funded environment. This role’s final level, job title and corresponding salary will be determined by the selected candidate’s professional experiences and related skill sets
- Medical, dental, vision and life insurance, including a medical insurance plan with 100% coverage of employee premiums
- Company 401(k) plan
- Flexible PTO policy and company holidays
- Paid parental leave
- And more to come!
#LI-DNI
Background Check: VIAVIA will make a conditional job offer in line with local, state and federal laws, and a subsequent criminal, education, and employment history background check will then be issued.
Equal Employment Opportunity Employer: We are an Equal Employment Opportunity (“EEO”) Employer. It has been and will continue to be a fundamental policy of VIAVIA not to discriminate on the basis of race, color, creed, religion, gender, gender identity, pregnancy, marital status, partnership status, domestic violence victim status, sexual orientation, age, national origin, alienage or citizenship status, veteran or military status, disability, medical condition, genetic information, caregiver status, unemployment status or any other characteristic prohibited by federal, state and/or local laws. This policy applies to all aspects of employment, including hiring, promotion, demotion, compensation, training, working conditions, transfer, job assignment, benefits, layoff, and termination.
