As a social content first business, social media is core to the Threads marketing ecosystem. The Social Media Manager will play a pivotal role in our growing business as we scale fast to reach our next phase of business. As Social Media Manager you will oversee a team of 2 to develop our growing social community and manage our social media output across channels, delivering first-to-market best in class content that fits the Threads Styling brand. You are obsessed with social content and have a strong understanding of the global social media landscape. You deeply understand social media platforms, the algorithms and have connections with Meta, TikTok and Snapchat.
Requirements
- A clear understanding of global social media trends that resonates with the Gen Z and millennial audience.
- Creative thinker with solid commercial acumen.
- Up-to-date with the luxury fashion brand landscape, fashion trends and designers.
- Up-to-date with hashtags and best practice social media techniques.
- Excellent knowledge of influencers and familiarity with working with PR to drive key social media metrics.
- In-the-know about consumer trends, specifically in the luxury and lifestyle sectors.
- Comfortable providing recommendations for crisis comms.
- Understanding of paid strategies across social platforms , including best metrics and KPIs to set in support of organic content strategy.
- Competency with social media management tools for reporting and analytics, scheduling, influencer management and social listening
- Ability to pivot quickly and stay calm under pressure
Technical Abilities
- Native use of social media platforms, specifically - Instagram, Tik Tok, Snapchat, Pinterest, YouTube, Facebook and Whatsapp.
- Excellent attention to detail, specifically when it comes to brand partner guidelines, copy and visual direction.
Abilities/Experience
- 6+ years working in social media
- An absolute obsession with and love of social content.
- Comfortable working as part of a hyper-growth business in a fast paced and ever-changing industry.
- Luxury industry experience is desirable.
- An ability to balance art and science delivering creative, first to market ideas that support commercial
- Champion a test and learn approach.
- Growth mindset and collaborative approach.
