Social Media Manager - Freelance

About Twine
Twine is a leading platform connecting top-tier freelancers, consultants, and contractors with companies that need creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine is the go-to marketplace for mission-critical projects. With a network of over 500,000 freelancers and 35,000+ companies, we provide a comprehensive solution for businesses looking to build agile teams and for freelancers seeking opportunities to work on high-impact projects.

Our Mission
At Twine, our mission is to empower creators, whether they're businesses or individual freelancers, to grow and thrive. As automation and AI reshape the workforce, we’re driving the shift towards remote, freelance-driven work. We connect companies with top creative talent, enabling collaboration, innovation, and success on a global scale.

About the Role
An emerging author preparing for their debut novel release is seeking a Social Media Manager to develop and maintain their Instagram presence. The role focuses on building an authentic connection with the book community while establishing the author's unique voice in the literary social media space.

Key Responsibilities

• Develop and implement a content strategy aligned with author branding
• Create and maintain a consistent posting schedule
• Design engaging content that resonates with the book community
• Write compelling captions that reflect the author's voice
• Track and analyze account performance metrics
• Research and implement current Instagram best practices

Requirements

• Understanding of Instagram's algorithm and features
• Experience with content planning and scheduling tools
• Strong writing and editing skills
• Basic photography and visual design abilities
• Knowledge of the book community on Instagram