Social Media Manager

Job Title: Social Media Manager

Location: Cumbernauld

Are you ready to Be Your Best Barr None?

We are all about Being Your Best Barr None and having a career with real Moments that Matter! 

AG Barr has been quenching the nation’s thirst for over 145 years and is home to some of the UK’s most loved drinks brands.

Employing around 850 people across four business units and seven UK locations, we are proud to be a responsible business that takes care of our people, values diversity, gives something back to our communities and works to minimise our environmental impact.

At our core is Barr Soft Drinks, home to some of the UK’s most loved soft drinks. Whether it’s the iconic IRN-BRU, launched in 1901 and still going strong today, the vibrant RUBICON fruit based brand or the unique range of BARR flavours, we brighten people’s lives with refreshingly different drinks.

We also have a number of exciting owned brands within our portfolio, including the functional drinks brand Boost, FUNKIN which operates in the exciting and growing cocktail market and MOMA, which crafts quality oats into great tasting oat drinks and porridges.

There's never been a better time to join us!

What we’re looking for…

AG Barr has multiple brands and are looking to build audiences to engage and excite the 16-24s age group by in-housing social media content creation and community management for some of our fastest growing brands.

Your responsibilities will include...

As a Social Media Manager your responsibilities will include;

• Design and execute creative social media strategies across multiple platforms (Facebook, Instagram, X, Pinterest, TikTok, Snapchat, YouTube).
• Manage day-to-day social media activity, adapting content to suit each channel and audience.
• Plan, schedule, and deliver content using tools like Sprinklr, Hootsuite, or Buffer.
• Create engaging multimedia content and coordinate campaigns, competitions, and influencer collaborations.
• Monitor and report on social media performance using analytics tools (Google Analytics, TikTok, Facebook Insights).
• Conduct audience research and identify trends to improve campaigns and community engagement.
• Optimise content for engagement and interaction, while managing social media communities.
• Analyse competitor activity and recommend performance improvements.
• Set targets to boost brand awareness, engagement, and customer loyalty.
• Manage social media budgets and track expenses.
• Collaborate across teams to educate staff on social media use and promote in-house adoption.
• Liaise with clients or stakeholders as needed to ensure effective communication and campaign success.

What you’ll bring...

The successful candidate will have;

• a solid understanding of the use of a range of social media platforms, particularly in relation to advertising/branding and customers
• strong copywriting and editing skills suitable for each platform, from knowing how to write a successful tweet to using effective storytelling techniques
• knowledge and understanding of algorithms 
• creative skills for contributing new and innovative ideas
• strong communication and people skills for articulating ideas to colleagues and clients
• Video editing skills
• Data analysis and interpreting results for optimisations
• Passion and care for youth culture

What we offer…

We believe in creating a diverse and inclusive culture where your voice can be heard.  Our skilled, loyal and committed people are critical to the future success of AG Barr which is why we are continually investing in our employees to develop their talent.

We look after our employees by offering a competitive salary and benefits package which includes;

• Up to 33 days holiday (depending on shift pattern)
• Flexible holiday trading
• Living Wage Employer
• Healthcare Cash Plan
• Flexible benefits e.g. discounts & cashbacks, gym memberships, technology purchases etc
• Life assurance
• Save as you earn scheme
• Staff sales discount
• Free AG Barr products throughout your working day
• Pension
• Annual salary review 
• Ongoing professional development

And much more! 

To find out more about what it is like to work for AG Barr, please visit our careers platform here.

We are an equal opportunities employer and happy to discuss any reasonable adjustments that may be needed for successful candidates with a disability, health or mental health condition.

While we have highlighted our ideal requirements for this role, we are realistic that the successful candidate probably won't meet every single requirement in this advert, but we are big advocates of people growing in role. So even if you don’t meet every single requirement, we encourage you to submit an application - you may be just what we are looking for! Apply now!

Speculative CVs from agencies will not be accepted.

Latest closing date for applications is Friday 25th October 2024

Please note, we may close vacancies early where we receive significant numbers of applications, so apply now!