Whatnot is the largest livestream shopping platform in North America and Europe to buy, sell, and discover the things you love. We’re building the future of ecommerce, bringing together community, shopping and entertainment. We are committed to our values, and as a remote co-located team, we operate out of hubs within the US, UK, Ireland, Poland, and Germany today.
We’re innovating in the fast-paced world of live auctions from fashion, beauty, electronics to collectibles like trading cards, comic books, and even live plants. Whatnot has something for everyone.
And, we’re growing. Whatnot has been one of the fastest growing marketplaces and we’re hiring forward-thinking problem solvers across all functional areas.
The Communications team is seeking an experienced and dynamic Social Media Lead to proactively build, execute, and lead our social media strategy for Whatnot across Europe and the UK.
In this role you will work closely with our International teams to help craft the vision, create the strategy, and support the execution of Whatnot’s existing and future social media channels that support our communities in Europe and the UK. Working closely with multiple teams, you’ll help create engaging content, establish processes, and set goals to ensure our channels are a positive reflection of our brand and help to celebrate, engage with, and support our community.
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Social Media Strategy: Develop and execute a social media strategy that aligns with Whatnot's overall objectives and brand.
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Campaigns and Content Creation: Create engaging content and programs that celebrate our community, bring awareness to new buyers, and elevate the Whatnot brand.
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Develop the Social Infrastructure: Set processes and choose the technology that supports the daily social activities and sets us up for success as we grow.
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Community Engagement: Work in partnership with multiple internal teams to ensure we are showing up for and highlighting our community across on-platform categories and at industry events; actively and intentionally engage with our community by responding to comments and messages across multiple platforms
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Data Analysis: Partner with internal teams to monitor and analyze community-related metrics, such as engagement rates, sentiment analysis, and user feedback. Utilize insights to refine social strategies and drive growth.
Team members in this role are required to be within commuting distance of our London or Berlin hubs.
Curious about who thrives at Whatnot? We’ve found that low ego, a growth mindset, and leaning into action and high impact goes a long way here.
As our Social Media Lead in Europe and the UK, you should have 7+ years of social media experience with brands that are in the entertainment, community, and social space, plus:
- Experience developing social media strategy and creating engaging content across various social channels and verticals at a consumer brand
- You’re an experienced leader who has led a best in class social team
- In-depth knowledge of current trends, pop culture, and social media platforms
- Excellent interpersonal and communication skills, both written and verbal
- Demonstrated ability to build and nurture relationships with key opinion leaders
- Proficiency in social media platforms, community management tools, and data analytics tools
- Ability to work independently and collaboratively in a fast-paced, rapidly evolving environment
- You’re immersed in internet culture and can use that knowledge to identify trends, creators and opportunities for the Whatnot brand to build and grow
- You are deeply analytical and comfortable understanding and manipulating data to gain and take action on business insights
- You are comfortable operating on a small team and will get in the weeds to produce results in a highly ambiguous environment
💰Compensation
€125,000 - €185,000 + benefits + equity
The salary range may be inclusive of several levels that would be applicable to the position. Final salary will be based on a number of factors including, level, relevant prior experience, skills and expertise. This range is only inclusive of base salary, not benefits (more details below) or equity.
- Flexible Time off Policy and Company-wide Holidays (including a spring and winter break)
- Health Insurance options including Medical, Dental, Vision
- Work From Home Support
- Home office setup allowance
- Monthly allowance for cell phone and internet
- Care benefits
- Monthly allowance on both food and wellness
- Annual allowance towards Childcare
- Lifetime benefit for family planning, such as adoption or fertility expenses
- Retirement; 401k offering for Traditional and Roth accounts in the US (employer match up to 4% of base salary) and Pension plans internationally
- Monthly allowance to dogfood the app
- Parental Leave
- 16 weeks of paid parental leave + one month gradual return to work *company leave allowances run concurrently with country leave requirements which take precedence.
Whatnot is proud to be an Equal Opportunity Employer. We value diversity, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, parental status, disability status, or any other status protected by local law. We believe that our work is better and our company culture is improved when we encourage, support, and respect the different skills and experiences represented within our workforce.
