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Social Media Executive - Sport Travel

Manchester, United Kingdom

Social Media Executive

SportsBreaks

This is a hybrid role based in our Manchester office with flexibility for homeworking, so you must live within a commutable distance.

January 2025 start date. 

SportsBreaks is the leading live sports experience provider. We provide genuine approved tickets, travel and accommodation, all in one place. We give customers access to the best live sporting events in the world, from world-class football and rugby matches, to bucket-list packages for F1, golf and cricket. Every year, we help thousands of sports fans travel to their dream venue and watch unforgettable live sporting events unfold before their eyes, all back by a world-class customer service rating. SportsBreaks is part of Destination Sport Group, a global sports travel business based out of the United Kingdom. https://www.sportsbreaks.com/

Our new Social Media Executive will join our existing marketing team to drive awareness of the SportsBreaks brand and product set across our organic social media channels, engaging our audience and growing our online presence across key markets. The role will also own our influencer strategy, expanding our reach through carefully selected social media influencer profiles.

This is a varied, hands on role and on a typical day you will;

  • Manage SportsBreaks organic social media channels, including Facebook, Instagram, TikTok, X and LinkedIn, including content planning, approvals, scheduling and optimisation

  • Own the social media calendar, planning and delivering activity that aligns with organisational and product launches/milestones

  • Be responsive and reactive to social media users engaging with our activity

  • Proactively look to drive engagement with key social accounts that are influential across our key markets

  • Support social media activity delivered across our range of partners

  • Monitor social media for trends, competitor activities and audience engagement, providing insights that optimise performance across the whole marketing team

  • Be proactive in working with our in-house design team to build custom assets for use on social media

  • Report on performance and take ownership for optimising activity across all channels

  • Attend a number of SportsBreaks events and talent appearances to gather visual content with a particular focus on TikTok and Instagram Stories

  • Plan and own all influencer activity, including managing influencer relationships, budgets, content briefing and creation, scheduling and posting, and reporting on performance

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