Social Media Data Analyst

Description 

As a Social Media Data Analyst you combine your passion for creative marketing solutions with a strong analytical approach. You don’t settle for anything less than the best performing campaigns, and this is why you are results-driven, not afraid to make changes for better results and proactively implementing your analytical skills at work. You possess a high level of business sense, communication skills and professionalism, as you interface with internal project teams and external clients on a daily basis.

Role & Responsibilities

• Provide your expertise across different campaigns: measurement & analytics of both organic and paid  campaigns, measurements/analytics of influencers, channel optimization, and reporting;
• Working across multiple client accounts to provide the best delivery and results in various campaigns;
• Measurement/analytics of campaigns: constantly providing insights to the internal teams and clients based on data;
• Working within set budgets to plan and achieve campaign KPIs;
• Benchmarking and measuring influencer marketing activities; 
• Weekly and monthly data/intelligence reviews with project teams on campaign and influencer performance with strategic recommendations for continual improvement
• Translate strategic recommendations concerning digital experiences into actionable items
• Collaborate with organic social and other paid media account leads to ensure strategies are aligned across all channels
• Stay up to date with latest social media best practices and technologies
• Use social media marketing tools
• Conduct extensive audience, and platform research to help inform Paid Social strategies for our clients
• Process, analyse and understand conversations in digital channels to identify key insights or brand opportunities.
• Experience in monitoring digital and social crises
• Collaborate with other team members on research, campaign creation, and optimization efforts
• Support clients and team members on non-social paid media initiatives when departmental needs arise

Requirements

• Required work experience: at least 5 years creating paid media strategy in a client-facing role

• Experience managing paid search and social budgets, from conceptual planning to tactical recommendations, across Google, Bing, Facebook, Pinterest, Twitter, Instagram, LinkedIn, and TikTok
• Demonstrated strong performance in prior roles, with increasing levels of responsibilities
• Comfortable managing client communication without requiring involvement from an account manager

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