Social Media& Content Specialist

Job Summary:

Are you a Crypto/Web3 enthusiast with a flair for crafting engaging content? We are looking for a Social Media & Content Specialist with at least 2 years of experience in content writing and social media management. This role is perfect for someone passionate about blockchain, decentralized applications, and the future of finance, who can create compelling, platform-specific content and engage effectively with our community across various social media channels.

Key Responsibilities:

1. Content Creation:
• Collaborate with the relevant department and marketing team to develop engaging content, including blogs, social media posts, and other digital channels, that aligns with the company’s tone and fits each social media platform's style.
• Contribute to ideation, research, and content creation processes to produce up-to-date and effective materials that resonate with our audience.
• Proofread and edit content to ensure consistency with brand guidelines.
• Maintain a content calendar that supports marketing and branding objectives.
• Manage content deliverables such as website copy, blog posts, social media updates, emails, speeches and others.
• Support ad hoc writing projects and tasks as required.
2. Social Media Management:
• Manage social media platforms including Facebook, Instagram, Twitter, LinkedIn, Medium, and other digital channels.
• Create and schedule posts, monitor engagement, and respond to comments and messages promptly.
• Analyse social media metrics to assess campaign effectiveness and adjust strategies as needed.
3. Crypto & Web3 Expertise:
• Stay informed about the latest trends, news, and developments in the crypto and Web3 space.
• Sensitive to the news and market happenings in the crypto and Web3 space, and leverage this information to create relevant content across all our platforms. 
• Simplify complex technical concepts into clear, engaging content for our target audience.
4. Internal & External Engagement:
• Collaborate with development and marketing teams to ensure content accuracy and relevance.
• Research and evaluate different publicity channels and platforms for enhanced brand exposure.
• Engage in relevant online communities and forums to promote our brand and connect with potential users.
5. Analytics and Reporting:
• Monitor and report on content performance and social media metrics.
• Utilize data insights to refine content strategies and boost overall engagement.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• Preferably a journalist or content writer in the crypto or web3 industry.
• At least 2 years of professional experience in content writing and social media management.
• An active social media user (especially Twitter) with a deep understanding of the platform dynamics and the ability to translate this into effective content.
• Must have a strong understanding of crypto, blockchain technology, and Web3 concepts.
• Exceptional writing, editing, and communication skills with a keen eye for detail.
• Experience with social media management tools and analytics platforms (preferred but not required).
• Comfortable with handling several projects at once and working independently under tight deadlines
• Creativity and a passion for staying ahead of trends in the crypto and digital finance space.