- Develop and execute social media strategies that align with company goals and brand identity across various platforms (e.g., Facebook, Twitter, Instagram, YouTube).
- Create engaging and visually appealing monthly content calendars, including text, images, videos, and infographics.
- Manage social media accounts and monitor the process of content scheduling, community engagement, and responding to inquiries.
- Analyze social media performance, track key metrics, and generate reports to measure the effectiveness of campaigns.
- Stay current with social media trends and algorithm changes to adapt strategies accordingly.
- Closely monitor competitors to learn from their successful digital efforts.
- Collaborate with marketing and creative teams to ensure consistency in messaging and branding.
Requirements
- Bachelor’s degree in marketing, Communications, or a related field.
- 2+ years of professional social media management experience.
- Proficiency in social media management tools and analytics platforms.
- Strong understanding of social media trends, algorithms, and best practices.
- Excellent written and verbal communication skills.
- Creative mindset with the ability to develop engaging content.
- Strong organizational and multitasking abilities.
- Demonstrated success in growing social media followings and engagement.
