At Spoonflower (part of the Shutterfly family of brands) our mission is to inspire individuals to make, buy and sell unique products built around color and pattern. Our e-commerce website makes it possible for individuals to create, sell, and shop for unique fabrics, wallpaper, and home décor. Spoonflower’s global marketplace connects our customers to more than 1 million designs by independent artists from around the world.
Position Overview:
The Social Media and Affiliate Advertising Specialist will be responsible for creating, managing, and optimizing social media advertising campaigns and affiliate marketing programs. This role requires a strategic thinker with hands-on experience in digital advertising and a solid understanding of social media platforms. The ideal candidate will have a proven track record of successful campaigns and a passion for staying current with industry trends and best practices.
Key Responsibilities:
1. **Social Media Advertising:**
- Develop and implement social media advertising strategies across platforms including Facebook, Instagram, Twitter, LinkedIn, and TikTok.
- Create, manage, and optimize ad campaigns to drive engagement, increase brand awareness, and achieve marketing goals.
- Work alongside Organic Social team to identify top performing content appropriate to relevant audiences.
- Analyze campaign performance using analytics tools, adjusting strategies to improve ROI and meet KPIs.
- Collaborate with the content team to design compelling ad creatives and copy that resonate with target audiences.
- Stay updated on platform changes, advertising trends, and best practices to ensure cutting-edge strategies.
2. **Affiliate Advertising:**
- Manage affiliate agency partner to design, launch, and manage affiliate marketing programs to drive traffic and conversions.
- Track and analyze affiliate performance, providing insights and recommendations to optimize programs.
- Develop and execute promotional strategies, including incentives and special offers, to drive affiliate engagement and sales.
- Ensure compliance with affiliate agreements and industry regulations.
3. **Reporting and Analysis:**
- Monitor, measure, and report on the effectiveness of social media and affiliate advertising campaigns.
- Use data insights to make informed decisions, refine strategies, and present actionable recommendations to stakeholders.
- Prepare regular reports on campaign performance, trends, and industry benchmarks.
4. **Collaboration and Communication:**
- Work closely with the marketing team to align social media and affiliate strategies with overall business objectives.
- Coordinate with external partners, agencies, and vendors as needed.
- Maintain clear and consistent communication with internal teams and stakeholders regarding campaign progress and results.
Qualifications:
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 3 to 5 years of experience in social media advertising and affiliate marketing.
- Proven track record of managing successful social media ad campaigns and affiliate programs.
- Proficiency in social media advertising platforms (e.g., Facebook Ads Manager, Google Ads, LinkedIn Ads) and affiliate marketing tools.
- Strong analytical skills with experience using analytics tools (e.g., Google Analytics, social media insights).
- Excellent written and verbal communication skills.
- Ability to work independently and as part of a team, managing multiple projects simultaneously.
- Creative mindset with a strong understanding of digital marketing trends and best practices.
Preferred Skills:
- Experience with influencer marketing and collaborations.
- Knowledge of SEO and content marketing principles.
- Familiarity with marketing automation tools.
Supporting a diverse and inclusive workforce is important to Shutterfly not only because it directly reflects our value of Embracing our Differences, but also because it’s the right thing to do for our business and for our people. We welcome all applicants and evaluate them based on their qualifications, without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, or other characteristic covered by law. Learn more about our commitment to Diversity, Equity, and Inclusion on our Career Site.
This position will accept applications on an ongoing basis until filled.
