Social Insights Manager

Are you an expert in social campaign measurement & analysis?

We are a social transformation company that helps brands to be more social; to talk to people; and to be talked about by people.

The Global Insight Team at 1000heads answers crucial questions beginning with WHY?

If you are curious by nature and determined to uncover the facts, you’ll fit right in.

The Insight Team is integrated within account teams in the agency, providing our clients with data-driven insight and decision making at the key stages of:

• Strategic planning
• Insight generation for ideation
• KPI selection and targeting setting
• Post campaign evaluation

The Insight Team also conducts bespoke, stand-alone research projects designed to help our clients understand their audience, brand and category.

The 1000heads team in APAC is looking for an Insight Manager to work from one of our current APAC offices (Sydney and Melbourne in Australia, Kuala Lumpur in Malaysia, or Singapore) to help service our clients across the region.

Historically this function has been filled across other positions in APAC, and with support from global roles, including our Global Insight Director, and we’re now looking to create a new position within our Creative, Technology and Data team.

You will work alongside our client teams, leadership and our social specialists, to help us build world-class strategies based on social insight, for our current and prospective clients.

You will be responsible for our reporting function and work with our local and global team to deliver consistently great reports, including recommendations, based on the conversations, people and places relevant to our clients and their categories.

Our current client roster includes the likes of Google, Cisco, Intel, Lenovo, SAP, Isuzu, UNIQLO, Meltwater, Shiseido and Ancestry - all great brands with high expectations - and you will have the chance to meet, learn with and present to client leads from brands like these.

Responsibilities

Creating and answering briefs

• You will work with account leads to define and refine client briefs, creating bespoke solutions for their insight and measurement needs.

Distilling Insights to create recommendations & strategies

• Being able to read the data to form insights that can be turned into actionable recommendations, learnings or a wider strategy.

Methodology development

• You will create and deploy research and measurement methodologies. You will be the guardian of accuracy and consistency against these across your projects.

Data collection and analysis

• You will use a range of data sources for analysis, from social listening tools, to native platform analytics, and 3rd party research. No data source will be out of bounds for you.

Report production

• You will produce and present reports that interpret data, provide insight and inspire action.

General

• Your first priority is to do your job to the best of your abilities; your second priority is to help those around you to do their job to the best of their abilities

Requirements

• Data visualisation that goes beyond basic excel functionality
• Intricate knowledge of social and digital platform analytics
• Advanced experience with social listening platforms
• Advanced knowledge of audience analysis platforms like Global Web Index, and an awareness of the wealth of data sources available to you
• Methodology development for both primary research and performance measurement
• A demonstrable ability to look beyond the numbers towards interpretation, recommendation and action
• A dab-hand at creating and implementing reporting templates in Excel and PowerPoint
• The ability to communicate with internal and external people in a productive, progressive way to solve problems together
• An eye for detail, the ability spot flaws or mistakes in methods, reports and plans
• Verging on OCD about the organisation, accuracy and storage of data

This job description is not intended to cover everything that will be expected of you but rather to act as a guide and you may be required to get involved in other and reasonable ad hoc projects.