Social & Influencer Manager
WPP Beauty Tech Labs is a bespoke team embedded in Wavemaker. It pulls in the best talent and practices from the group as required (both GroupM and WPP).
Wavemaker is our name, our mission and our method. We believe there is always a better way to grow. Our attitude, Positive Provocation, is defined by the idea that what got you here, won’t get you there. Today that seems more appropriate than ever. We don’t provoke for the sake of it, we provoke to create innovative and better outcomes for our clients. This attitude is behind our growth, helping us attract and retain some of the most iconic brands across ANZ.We are currently the B&T Media Agency of the Year; Campaign Asia’s Influencer Marketing Agency of the Year; Australian Influencer Marketing Council's (AiMCO) Influencer Agency of the Year; TikTok’s Media Agency of the Year.Across 2022 and into 2023 we have won at the MFA Awards, AIMCO Awards, B&T 30 under 30, B&T’s Women In Media Awards, Festival of Media Global, Campaign Women to Watch, Mumbrella Travel Marketing Awards, MediaWeek, Festival of Media Cause, UnLtd Hall of Good, Campaign Asia, DRUM Awards.
Why This Role is Exciting:
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Work with the Biggest Names in Beauty: From L'Oréal Paris to Maybelline and Kiehl’s, you’ll lead influencer marketing for the world's most iconic beauty brands and categories.
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Drive Industry Innovation: Push the boundaries of social media, beauty tech, and influencer marketing by leveraging cutting-edge strategies and emerging platforms.
What You’ll Do:
As the Social and Influencer Manager for the prestigious L’Oréal Groupe, you will play a pivotal role in activating innovative, high-impact campaigns across L'Oréal's 32 beauty brands – You will be dedicated to one of four divisions – CPD, LUXE, PPD, LDB. You’ll collaborate closely with your team/s to elevate brand presence through social media channels and influencer partnerships, ensuring that each campaign achieves its goals and resonates with target audiences. As a manager, you are responsible for client and partner relationships as well outstanding execution of work.
Key Responsibilities:
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Campaign Strategy & Activation: Develop and implement social media and influencer marketing strategies that align with L'Oréal’s brand objectives and drive engagement, awareness, and conversions.
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Influencer Management: Identify, recruit, and manage relationships with key influencers and content creators, ensuring authentic brand collaborations. Support negotiation of influencer contracts, lead content briefs, workflow and campaign deliverables.
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Content Development: Work with the team to ideate and produce compelling content across social platforms including Instagram, TikTok, YouTube, and others, ensuring alignment with brand identity and messaging.
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Social Media Management: Oversee day-to-day management of L'Oréal’s social media accounts (where relevant), ensuring that content is posted in line with the campaign calendar, is of high quality, and drives engagement. It will be a requirement to monitor comments on influencer and creator posts and escalate and respond to as needed.
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Performance Analysis & Reporting: Monitor and report on the performance of social media and influencer campaigns using analytics tools. Provide insights and recommendations for campaign optimisation, focusing on KPIs like engagement, reach, and ROI. It will be your role to lead PCR’s.
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Cross-Functional Collaboration: Collaborate with internal team (e.g. division lead, creative, strategy, seeding, analytics etc.) to ensure seamless campaign execution and maintain consistency across all touchpoints.
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Trend Monitoring: Stay ahead of social media trends, platform updates, and emerging influencers to continually innovate L'Oréal’s approach to social media marketing.
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Budget Management: Manage budgets for social media and influencer activations, ensuring efficient allocation of resources to maximise ROI.
Skills You Bring:
- Strong organisational skills with the ability to manage multiple campaigns simultaneously while meeting deadlines
- Strong relationship-building skills with influencers and internal teams.
- Proactive, with a problem-solving attitude and an eye for detail.
- Ability to thrive in a fast-paced, dynamic environment
- Know how to prioritise – You will be responsible for multiple campaigns, working with multiple contacts across multiple content deliverables - It's important that you manage your priorities and seek guidance from your Director as required.
- Ability to write PCRs with little feedback to structure of learnings/insights/actions and should be confident in presenting these to a client
Wavemaker - Inclusive policies
- Flexible work environment
- Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey
- Discounts and corporate benefits
- Continuous training and development opportunities
Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria. Here, we strongly encourage you to apply if you’re interested: we'd love to know how you can positively impact our team with your experience!We believe that diversity is vital and positively influences the environment in which we operate. We are committed to fostering a diverse and inclusive work environment that is free of discrimination, harassment or bullying. Race, colour, ancestry, religion, gender, gender identity, national origin, sexual orientation, age, marital status, disability or veteran status have no bearing on our hiring decisions, we encourage all applicants.
Apply Now for WPP’s Beauty Tech Labs and join the future of beauty marketing for L'Oréal Groupe. This is your chance to make a lasting impact in the world of beauty, influencer marketing, and social media—one campaign at a time.
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