Social & Influencer Director (Division Lead)
WPP Beauty Tech Labs is a bespoke team embedded in Wavemaker. It pulls in the
best talent and practices from the group as required (both GroupM and WPP).
Wavemaker is our name, our mission and our method. We believe there is always a better way to grow. Our attitude, Positive Provocation, is defined by the idea that what got you here, won’t get you there. Today that seems more appropriate than ever. We don’t provoke for the sake of it, we provoke to create innovative and better outcomes for our clients. This attitude is behind our growth, helping us attract and retain some of the most iconic brands across ANZ.We are currently the B&T Media Agency of the Year; Campaign Asia’s Influencer Marketing Agency of the Year; Australian Influencer Marketing Council's (AiMCO) Influencer Agency of the Year; TikTok’s Media Agency of the Year.Across 2022 and into 2023 we have won at the MFA Awards, AIMCO Awards, B&T 30 under 30, B&T’s Women In Media Awards, Festival of Media Global, Campaign Women to Watch, Mumbrella Travel Marketing Awards, MediaWeek, Festival of Media Cause, UnLtd Hall of Good, Campaign Asia, DRUM Awards.
Why This Role is Exciting:
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Work with the Biggest Names in Beauty: From L'Oréal Paris to Maybelline and Kiehl’s, you’ll lead influencer marketing for the world's most iconic beauty brands and categories.
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Drive Industry Innovation: Push the boundaries of social media, beauty tech, and influencer marketing by leveraging cutting-edge strategies and emerging platforms.
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Lead Powerful Collaborations within the Division: As the link between internal teams and key stakeholders across L'Oréal Groupe’s prestigious brands, you’ll orchestrate seamless collaboration at scale. You’ll be the driving force behind integrating the best content ideas, insights, and strategies to deliver groundbreaking work.
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Influence & Impact: You’ll shape how we engage with influencers, clients, and partners, playing a key role in how we evolve the way beauty brands connect with audiences. You’ll navigate complex, high-level relationships with creativity and finesse, making sure every voice is heard and every project excels
What You’ll Do:
As the Social & Influencer Director for the prestigious L’Oréal Groupe, you will be responsible for driving influencer strategy and planning, managing talent negotiations, and leading a high-performing team to deliver outstanding influencer marketing results. This role requires a strategic leader who can balance creative innovation with data-driven decision-making, ensuring that our influencer marketing initiatives align with business goals and set new benchmarks in the industry.
The role of the Social & Influencer Director is to lead one of 3 divisions (CPD, LUXE, LDB & PPD) within the team and collaboratively work with the other Directors in the team to operate as ONE L’Oréal. At time that may mean working on and leading multi brand or category campaigns outside of your divisional remit (i.e. Win in Skin; Win in Makeup; Win In Haircare). As the divisional Lead, you are responsible for the output of your team, with overall responsibility for the workflow and quality control of activity.
Your Responsibilities:
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Leadership: Lead the social and influencer marketing division, providing direction and strategic vision to the team.
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Talent Negotiation: Lead negotiations with talent agents and influencers, ensuring partnerships are aligned with brand values and deliver strong ROI.
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Accountability: Drive ideas that strategies in content that reward key KPI’s and metrics ie. Share of Engagement (SOE), Share of Influence (SOI) and Share of Voive (SOV). You are responsible for the end to end management of campaigns within your division.
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Team Management: Manage and mentor a team of social and influencer marketing professionals, fostering a collaborative and high-performance culture.
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Strategy & Planning: Develop and execute the annual influencer marketing strategy, including budget planning, goal-setting, and performance tracking.
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Campaign Oversight: Oversee the development, execution, and optimisation of influencer campaigns, ensuring alignment with L’Oreal’s broader marketing objectives.
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Budget Management: Lead budgeting processes for influencer marketing initiatives, ensuring efficient allocation of resources and cost control.
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Reporting & Analytics: Oversee reporting on campaign performance, providing insights and recommendations for continuous improvement and future planning.
Skills You Bring:
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Expertise in Social & Influencer Marketing: You have deep experience in digital/social and influencer marketing.
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Management: Experience managing a team with a strong track record in how you get the most out of your team - know how to inspire, collaborate, and get the best from your people. You have experience in organising and delegating work which ensures efficient running of campaigns.
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Planning & Strategy: You have planning experience in Influencer Marketing and have the ability to blend ideas with data to develop campaigns that push boundaries.
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Strong Communication & Client Skills: You thrive in client-facing roles, presenting innovative ideas and building trust-based relationships with senior stakeholders.
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Passion for Beauty & Innovation: You live and breathe beauty and understand how social media and technology are transforming the industry.
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Can-do attitude and solution based thinking – You understand that social and influencer marketing is a fast paced, always on, constant evolving media channel and you have the desire to lead, evolve, change strategies as required to stay ahead. You understand that what may have worked in the past with content may not work tomorrow and that excites you.
Wavemaker - Inclusive policies
- Flexible work environment
- Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey
- Discounts and corporate benefits
- Continuous training and development opportunities
Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria. Here, we strongly encourage you to apply if you’re interested: we'd love to know how you can positively impact our team with your experience!We believe that diversity is vital and positively influences the environment in which we operate. We are committed to fostering a diverse and inclusive work environment that is free of discrimination, harassment or bullying. Race, colour, ancestry, religion, gender, gender identity, national origin, sexual orientation, age, marital status, disability or veteran status have no bearing on our hiring decisions, we encourage all applicants.
Apply Now for WPP’s Beauty Tech Labs and join the future of beauty marketing for L'Oréal Groupe. This is your chance to make a lasting impact in the world of beauty, influencer marketing, and social media—one campaign at a time.
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