Social & Influencer Analyst
WPP Beauty Tech Labs is a bespoke team embedded in Wavemaker. It pulls in the best talent and practices from the group as required (both GroupM and WPP).
Wavemaker is our name, our mission and our method. We believe there is always a better way to grow. Our attitude, Positive Provocation, is defined by the idea that what got you here, won’t get you there. Today that seems more appropriate than ever. We don’t provoke for the sake of it, we provoke to create innovative and better outcomes for our clients. This attitude is behind our growth, helping us attract and retain some of the most iconic brands across ANZ.We are currently the B&T Media Agency of the Year; Campaign Asia’s Influencer Marketing Agency of the Year; Australian Influencer Marketing Council's (AiMCO) Influencer Agency of the Year; TikTok’s Media Agency of the Year.Across 2022 and into 2023 we have won at the MFA Awards, AIMCO Awards, B&T 30 under 30, B&T’s Women In Media Awards, Festival of Media Global, Campaign Women to Watch, Mumbrella Travel Marketing Awards, MediaWeek, Festival of Media Cause, UnLtd Hall of Good, Campaign Asia, DRUM Awards.
Why This Role is Exciting:
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Work with the Biggest Names in Beauty: From L'Oréal Paris to Maybelline and Kiehl’s, you’ll lead influencer marketing for the world's most iconic beauty brands and categories.
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Drive Industry Innovation: Push the boundaries of social media, beauty tech, and influencer marketing by leveraging cutting-edge strategies and emerging platforms.
What You’ll Do:
We are looking for a Social and Influence Analyst, who is numbers driven and has an interest in marketing and social media. You will work closely with wider marketing team in delivering meaningful reporting and insights
Key Responsibilities:
- Media reporting, involving data collection, reporting on key trends, insights and how performance is tracking to key targets
- Collect data requirements from business stakeholders to understand the needs and contribute to the development of new custom databases, a knowledge or desire to learn SQL would be preferred
- Assist in the strategy and development of the data visualization layer of the business intelligence platforms (Tableau/PowerBi) for insight generation
- Help the development of automated QA processes to ensure data accuracy and timeliness
- Communicate technical terms to non-technical people and help them understand why change might be required to achieve a specific goal or to complete a project
Skills You Bring:
- Understanding of basic marketing principles, with experience across social media marketing a plus
- Strong in data analysis and reporting within excel and/or Google Sheets
- Work experience or interest in data management, data visualization and data
- analytics preferably in a marketing and/or media agency
- Experience with SQL and data visualisation is a plus
- Strong speaking and written professional communication skills
- Strong analytical, critical thinking, and problem-solving skills
- Interest in trend analytics and insights
- Curious and excited to learn
- Collaborative with a partnership mindset
Wavemaker - Inclusive policies
- Flexible work environment
- Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey
- Discounts and corporate benefits
- Continuous training and development opportunities
Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria. Here, we strongly encourage you to apply if you’re interested: we'd love to know how you can positively impact our team with your experience!We believe that diversity is vital and positively influences the environment in which we operate. We are committed to fostering a diverse and inclusive work environment that is free of discrimination, harassment or bullying. Race, colour, ancestry, religion, gender, gender identity, national origin, sexual orientation, age, marital status, disability or veteran status have no bearing on our hiring decisions, we encourage all applicants.
Apply Now for WPP’s Beauty Tech Labs and join the future of beauty marketing for L'Oréal Groupe. This is your chance to make a lasting impact in the world of beauty, influencer marketing, and social media—one campaign at a time.
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