Social & Digital Strategist

Why You’ll Never Want to Leave 

Our People First philosophy means creating a culture where people like you can thrive, do meaningful work, and — we hope — stick around  for a while. In an industry known for high turnover, people at RPA seem to recognize the value of an environment that truly wants to support our Associates’ lives and career growth. 

Who You’ll Be Collaborating With 

Every day, you’ll be teaming up with a diverse, enthusiastic, multi-disciplinary team of professionals with a smart sense of humor and a strong desire to grow and develop. 

Job Summary

We are looking for a Social and Digital Strategist to join the Experience Strategy team and drive the conception and execution of best-in-class content, platform, communication, and community strategy across key clients.

The Role

This is a highly collaborative role where you will work closely with creatives, brand strategists, social media community managers, social media investment specialists and analysts to generate measurable impact for clients from social and digital media efforts.

You will be a trusted social media expert to internal and client teams and support Directors, Experience Strategy with the development of cross-channel strategic direction and frameworks.

This role requires an understanding of digital media and an ability to translate business objectives into actionable communications plans and digital customer experiences.

You Are...

Someone who has hands-on experience planning and executing social media content for business and understands how to deliver brand messaging that earns attention in social environments.

You believe in the power of social media to create culture and move society and you have ideas about how brands should show up to break through and add value.

You are a strategic thinker with a passion and interest in creating effective, impactful communications strategies and digital customer experiences.

You are a curious self-starter who asks the right questions to get to the heart of an issue and are energized by the challenge of becoming an expert on new topics quickly. You combine data-informed rigor with out-of-the-box thinking.

You can confidently and persuasively advocate for a point of view, quickly build rapport with diverse teammates and clients, and act on opportunities as you see them.

Essential Job Functions

• Develop and deliver social content briefs; assist in communications and digital customer experience planning
• Participate in creative reviews to ensure content aligns to briefs and platform specs
• Recommend content and strategy optimizations and pivots based on campaign performance
• Provide content recommendations for paid media efforts
• Research and synthesize insights into consumer behaviors, motivators, and needs using a combination of syndicated tools and desk research
• Continuously evaluate the digital landscape, including competitors, category, and digital consumer and deliver written updates/POVs to client and internal teams as needed
• Support the development of social content strategy and communications frameworks

Required and Preferred Skills

• This role requires relentless curiosity about effective digital marketing, emerging advertising and consumer technologies, and the tools that facilitate meaningful, actionable connections between people and brands
• 1-3 years experience in a social media marketing role
• Knowledge of social media management and listening tools like Sprout Social, Sprinklr, Meltwater, NetBase, etc.
• Experience briefing social content development based on platform and audience insights
• Extensive knowledge of digital and social creative formats, platform characteristics, and audience behaviors - especially Facebook, Instagram, Pinterest, Twitter, LinkedIn, Snapchat, TikTok
• Has a grasp of cultural and trending references on various social platforms and can effectively gauge how content will be received by organic and paid audiences alike
• Basic understanding of brand-building principles, brand and marketing strategy frameworks, and digital media strategies
• Demonstrated ability to craft compelling thought leadership materials (POVs, trend decks, topic deep-dives, etc.)
• Collaborative and thrives in a team environment
• Strong time management skills, able to juggle multiple projects and clients on different timelines and prioritize efforts accordingly