GroupM GOAT is part of GroupM, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Social & Content Executive to join GroupM GOAT, a social and influencer led team in Hong Kong.
The GroupM GOAT is part of GroupM Nexus Media Solution activity and is pivotal to the success of each campaign that is executed. The team works closely with all other teams within GroupM agencies, clients, and partners.
You will be responsible for campaign operations, innovating, project managing and troubleshooting, partnership assessments as well as support of products.
Reporting of the role
This role reports to the Director, GroupM GOAT.
3 best things about the job:
-
It’s a great work environment - You will collaborate with a group of quick witted, humorous, diverse and extremely dedicated colleagues who are all passionate about social and making advertising welcome.
-
Opinions and ideas are highly encouraged, and everyone has a voice at GroupM GOAT. Ambition is expected and passion is admired. We are always open to new ways of thinking from everyone, especially those that will contribute to the overall success of GroupM Nexus Media Solution.
-
It is never static. You are empowered to create your own balance and be proactive. There is always something new to learn, new challenges to overcome, and new technology to embrace everyday.
Measures of success –
In 3 months:
- Be trained and get familiar with various GroupM products, platforms and tools
-
Contribute to the day-to-day operations of the GroupM GOAT product and operations Team and take ownership of trafficking, campaign monitoring and reporting
- Responsible for data entries and schedule revision in booking system
- Stay up-to-date on the latest social media trends, content formats, and influencer marketing best practices.
In 6 months:
- Able to handle Day-to-day account servicing duties independently (manage projects development, content creation, and compiling evaluation reports) with solid understanding of client’s business objectives and proactively managing client and team’s expectations
- Clear understanding of campaign, publisher, influencer and social platforms operations from start to end
- Identify, research, and outreach to potential influencers aligned with client brands and campaign goals.
- Develop and implement content strategies aligned with client objectives across multiple platforms (e.g., Instagram, Threads, YouTube, Facebook, etc)
- Research and identify emerging platforms and opportunities for client campaigns.
In 12 months:
- Well-equipped to provide social solution advice to both internal and external parties
- Analyze content performance and provide data-driven insights to optimize future strategies.
- Ability to test, learn and troubleshoot campaigns to improve the product and share knowledge with teams
What your day job looks like at GroupM Nexus:
-
Support GroupM Goat Team on day-to-day operations and work with Client Development Team closely
-
Campaign operationalizing, monitoring, troubleshooting by working across GroupM agencies
-
Responsible for customized reports to clients when necessary
-
Enter new bookings and revise schedule if required in booking system.
-
Supporting GroupM GOAT in developing partnerships within GroupM and externally that drives value for our clients
-
Assist GroupM GOAT Team to understand product and publisher updates and external parties, as well as to provide regular updates to the local team
Minimum qualifications:
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- 0-3 years of professional experience with content marketing, social media management, or influencer marketing, preferably within an agency setting.
- Knowledge along with a passion for social and influencers categories
- Experience in managing social campaigns, influencers, publishers and integrated social solutions
-
Result-oriented with strong communication and analytical skills.
-
Familiar with China Social Platforms (XiaoHongShu, Douyin, Wechat) is a plus
-
Ability to work both independently and under supervision
- Ability to work within a fast-paced deadline driven environment.
- Good command in written and spoken English and Chinese
- Proficiency in Microsoft Excel and PowerPoint is a must
-
Candidates with relevant experience would be considered as Social & Content Specialist, GOAT
-
Fresh graduates would be considered as Social & Content Executive
About GroupM
GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow.
About Hong Kong
Hong Kong’s small yet highly dynamic and efficient media market means it gets to operate with agility. Its internet and digital penetration continue to grow year-on-year and has the highest smartphone penetration in Asia Pacific at 87%, while tablet ownership clocks in at 57%. Hong Kong’s digital market boasts a healthy mix of local, regional and global players, providing new opportunities in the media space.
If you want a future in media and communications and believe in Hong Kong’s belief of “work hard, play hard”, there is clearly no place more vibrant, challenging and exciting than Hong Kong, where opportunities for you to innovate and grow are unparalleled.
