Social Account Director

Social Account Director

Department: PR & Influence / Social & Content

Location: London 

Contract type: Fixed-Term (12 months) 

Full Time/Part time: Full Time 

Reporting into: Business Director 

About Ogilvy: 

Ogilvy UK has been creating iconic ideas that deliver impact at scale for clients ever since David Ogilvy founded the company in 1948. Ogilvy UK specialises in bringing together brand advertising, customer experience marketing, PR, influence and consulting, all fuelled by Behavioural Science. Our world-class award-winning creative campaigns deliver solutions for clients including Sainsbury’s, Argos, , Mondelēz International, Unilever, TK Maxx and Pernod Ricard.   

In 2023, Ogilvy UK celebrated their 75th anniversary and was the most awarded agency in Europe. Ogilvy is home to the largest influencer marketing practice globally and hosts the world’s biggest festival of behavioural science and creativity, Nudgestock – now in its 12th year.   

The Role:

Today, impactful social and content strategies are essential for brand success. Showing up with authenticity and intent across social platforms enables brands to connect deeply with audiences, drive engagement, and create lasting value.

As the Social Account Director, you will be responsible for delivering best-in-class, social-first campaigns for a consumer tech brand’s Instagram and TikTok channels, working within a collaborative, integrated WPP inter-agency model. 

In this role, you’ll be at the forefront of key social first campaigns throughout the year, handling everything from strategic planning to campaign execution. Your deep expertise in social media will allow you to craft impactful campaigns that not only boost brand advocacy but build cultural relevance, leveraging a content calendar that features lifestyle and football creators.

The ideal candidate will know how to effectively lead a project team, steering processes and ways of working internally, with agency partners and with our clients. They will also have their finger on the pulse across all things social – from what’s trending that could be a good opportunity for a brand to support, through to a thorough understanding of how data, strategy, community management feed into the success of a brands social media presence and growth. 

This role is perfect for someone who is passionate about social media, with a proven track record of delivering impactful campaigns in a dynamic, fast-paced environment and growing new social channels. 

A bit about you 

While agency or client-side backgrounds are welcome, the following attributes are essential:

• Platform-First Strategy: You understand the nuances of digital and social environments, executing strategies that drive engagement and growth across channels.
• Channel Growth Experience: With a background in building social channels, you know the strategic moves and tactical insights that keep pace with evolving algorithms.
• Creative & Strategic Thinking: A non-linear thinker who approaches briefs from fresh angles, ensuring that all work aligns with broader business objectives.
• Relationship-Building Skills: Skilled in establishing and maintaining trusted, influential client relationships.
• Effective Stakeholder Management: Proficient in managing up, engaging clients in strategic decisions, maintaining transparency on issues, and allowing time for meaningful input.
• Organisational Excellence: Highly organised, detail-oriented, and able to inspire your team to deliver exceptional work while proactively identifying potential obstacles.
• Process Savvy: Experienced in overseeing end-to-end social campaign processes, ensuring on-time, on-budget delivery.
• Clear Communication: An excellent communicator capable of delivering concise guidance to internal teams and presenting confidently to clients.
• Collaborative Spirit: Enthusiastic about diving into projects, working closely with clients, agency teams, and making ideas happen.
• Financial Acumen: Skilled in creating proposals within budget, ensuring successful execution in line with financial parameters.

More about your role at Ogilvy

As an Account Director, you’ll lead complex projects with confidence, leveraging your experience to think strategically and act decisively. You’ll foster strong, productive relationships with both clients and colleagues, collaborating seamlessly across capabilities to drive impactful outcomes.

Responsibilities and Skills:

• Trusted Client Partner: Build and maintain trusted relationships with mid-level clients based on a history of reliable delivery, serving as a key partner in achieving their objectives.
• Leadership in Client Conversations: Confidently guide discussions, solve problems in real-time, and serve as an escalation point for junior clients, ensuring all issues are addressed smoothly.
• Expertise in Social: Demonstrate comprehensive skills in both paid and organic social, having managed diverse projects that range from quick-response campaigns to complex, multi-platform social experiences.
• Social-First Project Delivery: Take full responsibility to lead projects with a social-first mindset, aligning with broader integrated teams to create cohesive campaigns that resonate across multiple channels.
• Stakeholder & Team Management: Navigate complex, multi-level stakeholders within matrix organisations, effectively managing teams and resources to harness diverse skill sets and personalities.
• Strategic Insight: Apply a deep understanding of the client’s strategic and business landscape, developing tailored solutions that drive effective results aligned with client goals.
• Collaborative Problem-Solver: Work confidently with other capabilities to create the best social solutions for client challenges, recognised as a champion for the craft by both colleagues and clients.
• Innovative Thinker: Approach every task with creative problem-solving skills, whether enhancing internal processes, brainstorming social solutions, or crafting compelling presentations. Embrace non-linear thinking to explore all angles on a brief.
• Team Support and Guidance: Provide accountability for the account team’s actions, mentoring them, guiding decisions, and escalating issues as needed.
• Client Expectation Management: Handle the financial aspects of additional client requests, communicating cost implications without exposing the agency to financial risks.
• Commercially Savvy: Stay informed of the commercial aspects of each project, guiding junior team members to meet agreed financial targets.
• Internal Collaboration: Build strong partnerships with internal stakeholders across all crafts, supporting cross-functional initiatives that benefit both the agency and the client.
• Team Escalation Point: Act as a reliable point of support for your team, helping them navigate challenges confidently and providing solutions to any issues that arise.

If you’re an innovative, strategic, and dynamic social expert eager to shape meaningful campaigns at a top-tier agency, we’d love to hear from you.

How we help you Thrive:    

•  25 days annual leave + 1 Volunteer Day 
• Bupa Healthcare
• Enhanced Maternity, Adoption and Shared Parental Leave
• We have a Flexible Working Model with core working hours: 10am – 4pm
• A 1.5:1 Matching Pension Structure
• Wellbeing and Health: Up to £25.00 per month towards physical or online exercise class membership, Unmind membership, LifeWorks tool and annual eye tests and development budgets and Wellbeing incentives and activities throughout the year 
• Season Ticket Loan and Cycle to Work Scheme
• Life Assurance