Shopper & Trade Marketing Manager

Kettle & Fire is searching for a Shopper & Trade Marketing Manager to join our team and execute 'best-in-class' shopper marketing programs through creative Omnichannel tactics. This role combines shopper and trade marketing expertise to drive sales, enhance the shopping experience, and strengthen retailer partnerships. They are responsible for developing shopper-centric strategies, development of promotional assets, collaborating with retailers, and optimizing marketing initiatives to increase brand visibility and sales growth.

This position combines shopper and trade marketing expertise to create a holistic approach that drives sales and enhances the overall shopping experience.

• Shopper expertise is needed to drive sales and brand growth by understanding and influencing consumer behavior at the point of purchase.
• Trade expertise is needed to promote products effectively to retailers and distributors, ensuring optimal distribution and visibility.

Essential Duties and Responsibilities

The essential functions include, but are not limited to the following:

• Development and execution of shopper marketing strategies
• Collaborate with sales team to prioritize key retail milestones that will drive 360 campaign approach
• Partner with marketing team to create and execute digital + offline shopper marketing initiatives that align with business goals
• Manage external agencies and media buyers in execution of campaigns
• Vet and prioritize new channel opportunities based on retail goals
• Development and execution of trade marketing strategies
• Develop trade promotional strategies that align with business goals
• Work cross-functionally with marketing and sales in creation of promotional assets and trade marketing materials
• Collaborate with retailers on joint marketing initiatives and promotional activities
• Execute/Manage: Retail Marketing decks ahead of line reviews and quarterly by retailer
• Budget Management
• Oversee budget allocation across shopper marketing platforms
• Allocate resources effectively to maximize ROI
• Monitor and report on budget pacing and performance
• Performance Measurement
• Define and track key performance indicators (KPIs) for shop and trade marketing initiatives
• Analyze campaign performance and provide actionable insights
• Regularly review and report on shopper and trade marketing performance
• Cross-Functional Collaboration
• Collaborate with internal teams (sales, marketing, finance) to align strategies
• Ensure all content is aligned with brand campaigns and ever green content. Consistent with brand style guide.
• Provide support to sales team and retail channel partners
• Collaborate with data team to analyze shopping behavior and trends to identify insights

Requirements

• 3+ years of experience within shopper marketing and/or retail marketing execution
• Has proven track record at executing successful shopper marketing campaigns across Natural, MULO, and Club retailers.
• Obsession for understanding shopper behavior. Lives, breathes and dreams about how to better reach & understand our consumers
• Ability to take initiative and work autonomously – you can run with something from beginning to end
• Brings solutions with an owner mindset - Asks the right questions to get at the solution, masters the balance of asking for help and figuring it out
• Strong planning, organization and project management skills, along with excellent interpersonal, written/oral communication and presentation skills
• Competence in Google Suite and Microsoft Suite (including PPT). Experience with team collaboration tools such as Slack, Notion, Zoom/Dialpad is a plus.

Benefits

We cannot take care of others (our customers) without taking care of ourselves our people) first. That is why we pay extremely competitive salaries and offer a variety of perks to help you optimize your health.

• Vacation & Holidays: We offer three weeks of paid vacation each calendar year. Along with vacation, we offer 12 paid holidays each year.

• Health insurance: You have the choice to opt-in to the best health, dental and vision insurance we can get.

• Nutrition: You get a monthly budget to invest in getting fresh food locally.

• Fitness: You get a monthly budget to invest in a gym membership, personal trainer, yoga classes, and anything else that helps you increase your physical fitness.

• Books: We'll support your reading habits by covering 4 books a month.

• Meditation: We cover any app you use to improve your meditation consistency. • Free product: You need to be able to brag about how awesome Kettle & Fire products are, so team members get free product for their personal use.

Physical Demands and Work Environment

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position.

Reasonable accommodations may be made to enable individuals with disabilities to perform the functions.

While performing the duties of this position, the employee is regularly required to talk or hear. The employee frequently is required to use hands or fingers, handle or feel objects, tools, or controls. The employee is occasionally required to stand; walk; sit; and reach with hands and arms. The employee must occasionally lift and or move up to 25 pounds. Specific vision abilities required by this position include close vision, distance vision, and the ability to adjust focus. The noise level in the work environment is usually low to moderate.

Note

This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbents will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities. This document does not create an employment contract, implied or otherwise, other than an "at will" relationship.