Shopper Marketing Manager

Job Title: Shopper Marketing Manager

Location: Flexible to any of our locations - Cumbernauld, Middlebrook, Milton Keynes (hybrid working)

Salary: Competitive plus excellent benefits

We Are Barr - Are You?

We are about being brilliant. We are always learning. We are results driven and relationships matter to us.

AG Barr has been quenching the nation’s thirst for over 145 years and is home to some of the UK’s most loved drinks brands.

Employing over 1,000 people across four business units and ten UK locations, we are proud to be a responsible business that takes care of our people, values diversity, gives something back to our communities and works to minimise our environmental impact.

At our core is Barr Soft Drinks, home to some of the UK’s most loved soft drinks. Whether it’s the iconic IRN-BRU, launched in 1901 and still going strong today, the vibrant RUBICON fruit based brand or the unique range of BARR flavours, we brighten people’s lives with refreshingly different drinks.

And we’re growing, thanks to some exciting acquisitions in recent years, including the functional drinks brand Boost, FUNKIN which operates in the exciting and growing cocktail market and MOMA, which crafts quality oats into great tasting oat drinks and porridges.

There's never been a better time to join us!

What we’re looking for...

Barr Soft Drinks are looking for a Shopper Marketing Manager to work within the Marketing Team. The Category & Shopper team’s role is to deliver compelling category insights & sells to drive incremental growth in the UK soft drinks market within out trade customers; and to provide shopper, customer & category insight internally to enable effective planning & execution.  

Your responsibilities will include...

To work with the Sales & Marketing teams, agencies and retailers to build our presence and visibility across the path to purchase by:

• Building ‘best in class’ retailer partnerships, growing the category & AG Barr’s share of visibility, while developing strong business relationships with our customers
• Leading cross-departmental campaign planning teams internally with Sales, Marketing and Commercial team colleagues, externally with suppliers and agencies 
• Creating and executing strong activation plans across our customer portfolio, ensuring strong visibility of our brands across the shopper journey
• Creating compelling, insight led shopper sells to our customers independently
• Creating a culture of continuous improvement by evaluating each campaign using data
• Deliver step-change campaigns that help us achieve the commercial goals set by the business

What you’ll bring...

The successful candidate will have;

• Business related degree
• Minimum 2 years experience in an FMCG company with marketing, shopper marketing and/or sales management experience.  Broad experience of field and head office account management covering all sectors of the fmcg market – specifically multiple grocers
• Ability to implement a rolling annual activity plan
• Strong communication skills
• Ability to interpret data
• Strong organisation skills and the ability to multitask

What we offer…

We believe in creating a diverse and inclusive culture where your voice can be heard.  Our skilled, loyal and committed people are critical to the future success of AG Barr which is why we are continually investing in our employees to develop their talent.

We look after our employees by offering a competitive salary and benefits package which includes;

• 33 days holiday
• Flexible holiday trading
• Living Wage Employer
• Healthcare Cash Plan
• Flexible benefits e.g. discounts & cashbacks, gym memberships, technology purchases etc
• Life assurance
• Save as you earn scheme
• Staff sales discount
• Free AG Barr products throughout your working day
• Pension
• Annual salary review 
• Ongoing professional development

And much more! 

To find out more about what it is like to work for AG Barr, please visit our careers platform here.

We are an equal opportunities employer and happy to discuss any reasonable adjustments that may be needed for successful candidates with a disability, health or mental health condition.

While we have highlighted our ideal requirements for this role, we are realistic that the successful candidate probably won't meet every single requirement in this advert, but we are big advocates of people growing in role. So even if you don’t meet every single requirement, we encourage you to submit an application - you may be just what we are looking for! Apply now!

Speculative CVs from agencies will not be accepted.

Please note, we may close vacancies early where we receive significant numbers of applications, so apply now!