Fella & Delilah is the telehealth clinic for busy working families in Middle America to get to a healthier weight.
Fella is optimized for busy bigger guys who want a no-nonsense solution to getting healthier. Delilah is built for strong women in their prime who want a sustainable solution to feel their best.
We use affordable, effective weight loss medication to solve our customers’ most pressing healthcare need, then aim to remain their core healthcare provider for the rest of their life — expanding to hormonal health, mental health, longevity, and primary care.
GLP-1s are a f*ing big deal. We’re in a remarkable & rapid period of change which will radically reshape the patient & cash flows in the healthcare system.
Our mission is to accelerate the global take-up of GLP-1s among busy, working families to solve obesity worldwide. From this, we’ll become the world’s leading consumer healthcare brand.
We’ve grown >1000x since Aug 2021, >200x since Aug 2022, >20x since Aug 2023. We’ve just surpassed $30M ARR. As a company, we’ve been cashflow positive for the last 18mo. We’re fast approaching 10,000 active customers with high NPS.
Almost all of this has so far been through Fella. Delilah is still very new and your job is to make her soar.
We’re a young startup and we’re just getting started. This is still Day 1 and all our work is ahead of us.
You can read more about working at Fella & Delilah here: Working at Fella & Delilah https://fella.notion.site/Working-at-Fella-Delilah-14a2ac8575d34d148d009bb410387af4
We're backed by top healthcare & consumer investors:
Y Combinator
Global Founders Capital — backed Facebook, Slack, LinkedIn, Revolut, Rocket Internet
AngelList Early Stage Fund (backed by Naval Ravikant)
BrandProject (venture-builder behind 2 unicorns)
The founders of Indeed, Curative (unicorn), Alan (unicorn), Kaia Health (>$300mil valuation), Vouch Insurance (>$500mil valuation), Not Boring (Packy McCormick)
As a Setter, you’ll help the Growth team drive customer acquisition & conversions through our pre-conversion communications channels (SMS, email, and live chat). You’ll communicate directly to pre-conversion fellas and address any questions, pain points, or objections they may have with the program.
You will excel at nurturing leads and assisting potential customers throughout their pre-conversion journey. This role drastically affects the Growth team’s ability to scale.
This role is FTE and remote, US hours.
For high performers, there are clear paths for growth including advancement to Program Advisor (Closer) roles, opportunities to lead setting teams as we scale, and the chance to shape our pre-conversion strategy. We provide regular coaching and mentorship to support your development.
You'll be reporting directly to our Lifecycle Marketing Lead (Jamie Barnes), as well as working closely with our Head of Growth (Dave Lane).
Your primary focus is to "sell the meeting" - converting leads into scheduled overview calls with our program advisors who will guide potential customers as they sign up to the program
You’ll respond promptly and professionally to customer inquiries via multiple pre-conversion channels (SMS, email, and live chat):
You’ll provide accurate information about our program/treatment/pricing to potential customers.
You’ll assist customers with the pre-conversion process, addressing concerns and overcoming objections.
You’ll craft compelling, personalized messages that address customer pain points and highlight product value.
You’ll collaborate with the Growth team to optimize communication strategies and campaign effectiveness.
Language: You are fluent in English and have excellent written and verbal communication skills
Complexity: you're highly organized and can complete multiple projects concurrently.
Focus on Customer: you have a customer-oriented mindset with a passion for delivering exceptional service.
Learning: You're smart and demonstrate exceptional ability to learn and adapt quickly. you're an autodidact with impressive speed and resourcefulness. You regularly teach yourself the skills you need from scratch.
Problem-Solving: You're a tenacious problem-solver who approaches challenges methodically and creatively. You don't give up easily when faced with obstacles.
Self-Motivated Research: You take initiative in finding answers and gathering information. You're thorough in your research and can navigate complex information independently.
Mindset: you calmly handle uncertainty and rapidly changing situations.
Experience: you have a background in customer service, sales (setting, closing, SDR, BDR, account management), marketing, communications, or related fields.
Software Proficiency: you are proficient in using customer service software and CRM systems (We use Front).
Past: you've been pulled into important problems, taken risks, excelled in new areas. You've likely created something from nothing, however small.
These are the core cultural standards to which we hold ourselves & our team members at Fella:
Belief in the mission: We will have served 10 million patients by the end of 2028 and we transform the life of most patients who join. We have a lot of work to do. We are obsessed with our patients and are dedicated to the mission.
Unwavering integrity: We are at the frontier, so we often live in ambiguity with no trodden path. When we can’t look to others for guidance, we must maintain impeccable ethics and unwavering integrity.
Only the paranoid survive: Bad sh*t is coming. By joining us, you’re choosing to sail straight towards the storms with unhesitating conviction. However much we’ve already done, however far we’ve already come — it’s still Day 1 and all our work is ahead of us.
Your life’s work: This will be your most challenging, most rewarding role of your life. You’ll be shocked how capable you are & how much you can achieve.
If we’re average we fail: We are only interested in “insanely great”, a focus on the quality of our execution that in everyday life would be considered pathological. We have a dedication to excellence and reject incompetence.
Commitment to candor: That which can be destroyed by the truth should be. You get full transparency from the company and the company expects full transparency from you. We never say anything about someone that you wouldn’t say to them directly. We give feedback with love and do not need to protect people from fleeting physical sensations.
A maniacal sense of urgency: We execute at an intensity that most people think is impossible. Speed is critical and we need things done yesterday. We all work very hard and in such a competitive world there really is no other way to win.
Enduring frugality: We are frugal. We hate being wasteful and we are anti-luxury. A culture of cheapness keeps us young. We spend our cash wisely & carefully — in a way that would make our grandmas proud.
Bulldozing barriers: The world is malleable and we shape it. We truly believe this and act accordingly. We are relentlessly resourceful and are at the mercy of no-one but ourselves.
Keep your head down: We’re boring people doing exciting work. We don’t chase short-term status — we ignore short-term dopamine hits and focus on what matters. Outsiders will underestimate us and we revel in that.
The power of focus: We live in a world of power laws and we cannot overestimate the unimportance of practically everything. Know your One Thing, and nail it.
🎯 “You just build a fing amazing experience. Make each step amazing. Make every decision in the long term interest of the customer. Give the customer massively more value than you take.”*
Compensation: Compensation: $20.5k/year total comp (base salary + equity), + up to $3.6k/year in performance incentives
Vacation: generous PTO with a yearly minimum (>2wks/yr)
Remote: our team is fully distributed across the world and functions fully remotely
Healthcare: comprehensive medical insurance ($500/yr)
Personal development: budget for books, courses, coaching ($400/yr)
Personal wellness: budget for gym, health apps ($400/yr)
What are we missing? We're still early so you get to shape our culture.
How do apply:
Apply to this job on Ashby
Send an email to [email protected] with:
your resume
provide more details about your experience with sales setting/appointment setting, specifically focusing on your the of SMS, live chat, and email. (We're particularly interested in understanding how you've utilized these channels to engage with customers, schedule appointments, and support the sales process.)
on the e-mail title, write: AS at Fella
