SEO & Website Lead

As the leader of CLEAR’s SEO and website strategy, you will set the strategic direction for website optimization, oversee technical SEO, and drive UX/UI improvements across the site. A self-starter, you are data-driven and passionate about leveraging insights to continuously improve our site’s performance and search visibility. You’ll take ownership of the SEO roadmap, partner with cross-functional teams, and implement changes that drive measurable impact. You’ll collaborate with Product, Creative, and Marketing teams to execute website strategies that engage prospects, enhance customer experience, and improve conversion rates.Your work will directly impact our customer journey, driving traffic, conversions, and organic growth.

What you'll do:

• Lead technical SEO initiatives, focusing on improving website rankings, traffic, and organic performance.
• Develop and implement data-driven strategies to optimize CLEAR’s website across multiple products, driving improvements in key SEO and website metrics.
• Conduct site architecture optimization, improving URL hierarchy, internal linking, and crawlability.
• Own the governance and management of web content, ensuring alignment with SEO best practices and UX principles.
• Collaborate closely with Product, Creative, and Marketing teams to execute site enhancements for campaigns, product launches, and always-on programs.
• Analyze customer journeys, performing page speed optimization and ensuring Core Web Vitals are met.
• Implement and maintain structured data (Schema.org) to enhance search visibility and appearance in rich snippets.
• Conduct log file analysis and use crawling tools (e.g., Screaming Frog, DeepCrawl) to identify and resolve indexing issues.
• Utilize Google Tag Manager to implement advanced tracking, event monitoring, and site performance measurement.
• Continuously monitor site performance, making data-driven decisions to improve speed, usability, and SEO outcomes.

How you'll measure success:

• Track and report key SEO metrics such as traffic, keyword rankings, and conversion rates.
• Execute A/B testing to optimize lead generation and conversions across the website.
• Drive online PreCheck enrollments, monitoring our performance against competitors.
• Demonstrate tangible improvements in website traffic, user engagement, and overall SEO performance.

What you're great at:

• A passion for improving the customer experience through innovative web design and SEO strategies.
• Expertise in managing a B2B & B2C brand's website with a track record of improving core site metrics to meet business goals.
• Proficiency in WebFlow or similar website-building platforms.
• Strong knowledge of technical SEO, including structured data, crawling, and log file analysis.
• Advanced skills in Google Analytics, Google Search Console, Google Tag Manager, and data visualization tools like Looker.
• Proficiency with Google Suite (Docs, Sheets, Slides) for reporting, analysis, and collaboration.
• A solid understanding of HTML, CSS, and JavaScript, with the ability to collaborate effectively with developers on website enhancements.
• Experience in site architecture optimization and Core Web Vitals improvements.
• The ability to balance short-term wins with long-term strategic growth.
• Exceptional communication and collaboration skills, especially in working closely with Product, Creative, and Marketing teams.
• A self-starter with a data-driven mindset, continuously striving to drive improvement and change, while owning and leading SEO and website strategy.

How You'll be Rewarded:

At CLEAR we help YOU move forward - because when you’re at your best, we’re at our best. You’ll work with talented team members who are motivated by our mission of making experiences safer and easier. Our hybrid work environment provides flexibility. In our offices, you’ll enjoy benefits like meals and snacks. We invest in your well-being and learning & development with our stipend and reimbursement programs. 

We offer holistic total rewards, including comprehensive healthcare plans, family building benefits (fertility and adoption/surrogacy support), flexible time off, free OneMedical memberships for you and your dependents, and a 401(k) retirement plan with employer match. The base salary range for this role is $120,000 - $150,000, depending on levels of skills and experience.

The base salary range represents the low and high end of CLEAR’s salary range for this position. Salaries will vary depending on various factors which include, but are not limited to location, education, skills, experience and performance. The range listed is just one component of CLEAR’s total compensation package for employees and other rewards may include annual bonuses, commission, Restricted Stock Units

About CLEAR

Have you ever had that green-light feeling? When you hit every green light and the day just feels like magic. CLEAR's mission is to create frictionless experiences where every day has that feeling. With more than 25+ million passionate members and hundreds of partners around the world, CLEAR’s identity platform is transforming the way people live, work, and travel. Whether it’s at the airport, stadium, or right on your phone, CLEAR connects you to the things that make you, you - unlocking easier, more secure, and more seamless experiences - making them all feel like magic.

CLEAR provides reasonable accommodation to qualified individuals with disabilities or protected needs. Please let us know if you require a reasonable accommodation to apply for a job or perform your job. Examples of reasonable accommodation include, but are not limited to, time off, extra breaks, making a change to the application process or work procedures, policy exceptions, providing documents in an alternative format, live captioning or using a sign language interpreter, or using specialized equipment.

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