SEO Specialist

• Editing and optimizing content to improve a client's content ranking in search engines
• Have a keen eye for detail and possess excellent SEO and content trends knowledge
• Publishing new content and improving existing content
• Creating keyword-targeted copy to optimize content for specific key phrases
• Using digital tools to identify search trends and key phrases
• Publishing and enhancing landing pages in WordPress
• Creating custom graphics and enhancing images for landing pages and blogs
• Posting and optimizing blogs for targeted phrases.
• Work with an established service client managing their local listings and demonstrating an advanced understanding of Local SEO.
• Create local strategies with the client using their Google My Business API to maintain accurate location data
• Identifying critical client/account issues and escalating them to appropriate executives in a timely manner
• Using SEO principles to maximize copy’s reach (internal linking, metadata optimization)
• Interpreting copywriting briefs to understand project requirements
• Collaborating with Account Managers and Project Managers on client campaigns
• Maintaining editorial calendars
• Editing content to improve optimization
• Ensuring that SEO and SMO strategies are effectively implemented
• Marking up sites and content with JSON schema
• Expected to retain existing business, while pursuing profitable growth opportunities for assigned client account, both in SEO investments and cross-channel upsells 
• Optimizing permalink structures to improve URL clarity and SEO performance.
• Implementing and managing 301 redirects to preserve rankings and link equity.
• Auditing and resolving 404 errors to improve user experience and maintain search engine trust.
• Configuring robots.txt and XML sitemaps to enhance crawlability and indexing.

Requirements

• 1-2+ years experience doing SEO work for clients within an agency environment
• 2+ years of experience in local SEO or local SEO listings management for enterprise brand(s)
• Expert knowledge of SEO and Analytics
• Expert knowledge of WordPress & complex themes
• Desire to lead local strategy for large-growth SEO client
• Strong knowledge of Local SEO best practices, Google My Business, GBP API and experience managing and optimizing local listings
• Excellent writing, editing, and proofreading skills
• Knowledge of HTML, CSS, and JSON
• Knowledge of Ahrefs, SEMrush, and Google Search Console.
• Experience in the legal vertical
• SEO Certifications (Ahrefs, SEMrush, Google Analytics, Gotch Academy)
• Experience working directly on websites (general knowledge of CMS such as WordPress, Shopify, or Magento is a plus)
• Advanced technical SEO experience is a plus

Benefits

• Work remotely from home
• 12 days of PTO within 1st year
• 3% Match SIMPLE IRA
• 100% Health Insurance (including fully employer-funded coverage)