SEO Specialist (Fintech)

• Track, report, and analyze website analytics, initiatives and campaigns. 

• Optimize copy and landing pages for both website and search engine marketing. 

• Perform ongoing keyword discovery, expansion and optimization. 

• Research and implement search engine optimization recommendations. 

• Competitor research such as advertising links and other best practices. 

• Develop and implement link building strategy – E.g. Backlinks. 

• Work with the development team to ensure SEO best practices are properly implemented on newly developed code. 

• Work with editorial and marketing teams to drive SEO in content creation and content programming. 

• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords. 

• Experience in planning or actively involved in the development and execution of SEO strategies. 

Requirements

• At least 3-5 years’ experience in SEO marketing with a bachelor’s degree in marketing or similar field. 

• Thorough knowledge of strategic planning principles with SEO and marketing best practices. 

• Experience with SEO tools such as SEMRush, Ahrefs, GA4 etc. 

• Good understanding of market research techniques, data analysis and statistics methods. 

• Good understanding of various marketing KPIs and web analytics. 

• Critical thinker and problem-solving skills with the ability to turn complex ideas into engaging and accessible content. 

• Team player with great interpersonal and communication skills. 

• Ability to thrive in a fast paced, entrepreneurial, high-energy environment that requires the ability to multi-task and implement high priority initiatives. 

• Has industry experience in brokerage / gaming is a plus. 

Benefits

• Rewarding career development with regional exposure.
• Continuous team-building activities.
• Festive seasons and monthly birthday celebrations.
• Medical, dental, optical, and gym benefits, along with various types of leave.
• Young, vibrant, and open work culture.