Role Purpose

Reporting to the Acquisition Marketing Manager in the marketing team, the SEO Manager will drive SEO excellence and drive growth, and improving marketing performance. You will lead a broad spectrum of key analyses and processes, working closely with many stakeholders across the business.

Key tasks and responsibilities

• Developing and Executing the SEO strategy for Redmart’s leading E-commerce website to become the absolute leader in the region!
• Growing organic traffic, new customers and revenue in the evolving competitive search market landscape
• Provide strong ownership for the channel performance, and suggest revisions of strategy based on performance
• Identify areas for on-site improvements in site structure, internal linking, page code, and content and uncover new opportunities for growth
• Initiating and managing SEO-projects of different levels of complexity
• Being involved in creation of SEO-automation and scalability projects & products (in-house SEO-tool, solutions, and processes)
• Managing, improving and automatizing recurring SEO-processes (on-site, off-site, workflow etc.)
• Coordinating and collaborating with SEM, Product and other departments to find areas of synergy and to ensure “SEO-safety”.
• Working with Marketing Tech team to implement SEO tech solutions , and evaluate third party tools to help scale SEO more efficiently
• Organizing and maintaining cross-functional communication and processes
• Contribute to Redmart’s SEO Team knowledge, expertise and assets
• Strategic and policy advice for the local management and other departments in SEO area
• Continuously conduct the test to improve the performance and be the leader of SEO marketing

Qualifications needed

•   Passion in Search Marketing and SEO/SEM is a must have!
•   At least 4 years’ experience in SEO with proven track record (E-commerce experience will be a big plus)
•   Strong knowledge of “Modern SEO” and current and trending Google Algorithms - is essential!
•   Good Analytical skills and mindset! Knowledge of key SEO Metrics, KPIs and their interdependencies and modern Analytical Tools (Google Analytics, Adobe Analytics)
•   Strong desire to grow in SEO-automation & Scalability
•   Good Project management skills and experience (Agile, Matrix Framework, fast-paced environment)
•   You are responsible, proactive and don’t wait for the direction to act. Ability to work independently.