Pumpkin promises uncompromising care to the cats & dogs we love unconditionally. By helping prevent future health risks and ensuring access to gold-standard veterinary medicine and individualized support when it matters most–we aim to enable $1/2B in life-extending and life-saving treatment over the next five years.
How we’re making this happen:
Premium Insurance: Best-in-class coverage to enable the best, most advanced treatments and therapies when it matters most – without compromise
Innovative Wellness Plans: Personalized preventive care products designed with vets to prevent, reduce, and detect health risks earlier to extend quality of life
5-Star Experience: Concierge service & experience powered by pet experts and industry-leading technology to make decisions and providing care stress-free & frictionless
Mission-Driven Culture: We put pets' best interests at the center of everything we do. We dream big and solve big problems. We embrace speed, agility, and fearlessness to jump the highest fences, dig new and bigger holes, and fight for the toys we believe in.
Pumpkin is looking for an experienced, results-driven Technical SEO Manager to support the DTC team’s ambitious growth goals. In this role, you’ll report to the Senior Director of Performance Marketing to help drive site traffic and improve search rankings. You will be responsible for our traffic growth by enhancing our on-site technical SEO, as well as by helping manage writers and editors to create and refresh content on our blog.
This will be a hybrid position, with a requirement of 2 days a week in the New York City office.
What You’ll Do
- Develop and execute successful SEO strategies to grow our organic traffic and rank for competitive pet insurance keywords
- Help manage our content pipeline to grow organic traffic by working with in-house writers and editors, agencies, and freelancers
- Assist product/engineering teams in developing and maintaining our WordPress CMS, including light engineering work, site speed improvements, template creation, and plugin implementation and maintenance
- Manage our SEO vendors and agencies and oversee our engineering partners’ implementation of new feature work
- Perform ongoing technical audits to identify enhancements, bugs, and fixes
- Create and implement link building strategy (internal and external) to help build website authority
- Set up and monitor alert system for when things break or are underperforming (crawlability, site structure/technical, speed, XML Sitemaps, canonical tags, meta data, redirects, etc)
- Regularly conduct keyword research to form recommendations on upcoming content and help the team better structure content to rank organically
- Measure success using a variety of SEO resources including Google Search Console, Google Analytics, SEMRush, and Ahrefs
- Stay current on emerging trends, SEO best practices and the latest algorithm updates
What We’re Looking For
- 4+ years of experience with SEO, with heavy emphasis on the technical side, preferably with startups and early stage companies
- 2+ years of experience developing on WordPress, with knowledge of popular SEO plugins and development technologies including PHP, HTML, CSS, and JavaScript
- Proficient in SEO industry tools, such as SEMRush, Ahrefs, Majestic, Moz, Screaming Frog, SEO Spider, BuzzStream, NinjaOutreach, Pitchbox, and Link Research Tools, etc.
- Hands-on experience with external link acquisition
- Strong data and analytical skills to understand, report on, and present SEO metrics at scale
Beneficial Skills
- Strong content & copywriting skills
The compensation for this position ranges from $100,000- $130,000 (annually). Compensation may vary outside the listed range, based on a number of factors including but not limited to location, qualifications, performance, skills, and experience. The compensation range listed is just one component of Pumpkin’s total compensation package for employees. Total compensation packages, depending on the position, may also include incentive compensation, discretionary bonuses, and other short or long-term incentives. If hired, employees will be in an ‘at-will position’ and Pumpkin reserves the right to modify compensation (as well as any other discretionary payment or benefit program) at any time, including for reasons related to individual performance, company or individual department/team performance, and market factors.
Pumpkin's Core Values:
Pets Come First: Put what’s best for pets at the center of everything we do
Trust the Pack: Help families make empowered pet care decisions
Jump Fences: If there’s a will, there’s always a way over them
Share Toys: Be generous with our gifts and amazing things will happen
Dig New Holes: Challenge conventions to create the future of pet health care
Pumpkin is proud to be an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or any other characteristic protected by federal, state or local laws.
