About Fi
Who we are: Simply put, a new age money management app for digital natives. Our mission is to help our users demystify their finances, maximize their savings and spend intelligently.
Who we’re looking for: Exceptional, innovative people! If you’re passionate about building delightful user experiences, driven to always do the right thing and hungry to impact millions of lives, chat with us!
Why you should work with us: We are committed to always doing the right thing, both for our team and users. We are a positive, transparent and inclusive community that celebrates success together, encourages bias for action and recognizes individual brilliance. We are ambitious and want everyone to think ‘impact and growth’.
With rich experience in the world’s leading tech companies and banks, we deeply and equally understand both the ‘fin’ and ‘tech’ in fintech. With funding from leading global VCs, we’re in pursuit of a fantastic experience for both our consumers and colleagues.
What this role is about: Content Marketing
As a challenger brand, Fi is already recognised as a brand to watch out for. From clutter breaking organic campaigns like the Chief Broke Officer that launched our waitlist, to our millennial calculators and our cheeky tone of voice on social media, we have created waves in our first 2 years. We are looking for someone who will push the boundaries on content marketing further and keep us one step ahead in a highly competitive landscape. To apply for this role, you will need to be adept at developing compelling content and executing strategic content plans across various channels to drive engagement, brand awareness, and organic acquisitions.
The Marketing team is an energetic team of brand and growth strategists, product marketing managers, content managers and copywriters. Your teammates come from creative agencies, news publications, tech and e-commerce companies. At Fi, we are helpful, transparent, fair, and kind. We are unconventional thinkers, relentless executors, and masters of our craft.
What will you be doing:
- Driving Fi’s content marketing strategy - building a content platform and content ecosystem that drives discovery and brand awareness for Fi.
- Developing and executing content marketing plans to support brand objectives and drive website traffic
- Developing and executing a YouTube strategy for Fi.
- Conducting research to identify relevant topics, trends, and keywords to optimize content for search engine optimization (SEO) and audience engagement.
- Collaborating with subject matter experts, marketing team members, and other stakeholders to gather information and insights to create compelling content.
- Managing the content calendar and ensuring timely delivery of content across different platforms.
- Optimizing content for SEO and ensuring adherence to brand guidelines, tone, and style.
- Monitoring and analyzing content performance metrics, such as website traffic, engagement, and conversions, and using data-driven insights to improve content effectiveness.
- Staying up-to-date with industry trends and best practices in content marketing and incorporating them into content strategies.
- Collaborating with designers, developers, and other team members to create visually appealing and interactive content formats, such as infographics, videos, and interactive webinars.
- Establishing and building brand Fi on content platforms like Quora, Reddit, Telegram
You should apply if :
- You are an independent thinker who loves developing relationships, driving results and has a strong execution focus
- You’ve managed content for consumer brands for 3-8 years at the client/brand side, have experience across content platforms and a proven track record
- You have a strong understanding of content marketing strategies, SEO principles, and best practices
- You are proficient in using content management systems (CMS), marketing automation tools, and analytics platforms
- You are creative, write good English, can proof check and have an opinion on visual design
- You are a do-er - A self-starter who is able to iterate quickly and work well with a team with excellent organizational and time management skills
- You’re looking for a start-up experience - You enjoy creating structure out of chaos.
- You give attention to detail and are able to prioritize.
- You see yourself jumping in, trying new things, getting your hands dirty.
- And most of all - you’re looking to be part of the journey to build an amazing brand & product.
We aspire to create an inclusive culture of diverse individuals, because it's the right thing to do, and also because heterogeneity is more inspiring and fun, right? We employ people solely on merit and do not discriminate against any employee or applicant on the basis of race, caste, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, physical characteristics, age, genetic information, marital status, pregnancy or related conditions (including breastfeeding), or any other discriminatory markers protected by law.
