Our Bankrate Growth Marketing Team is looking for an SEO Associate to support the development and implementation of ourSEO strategy, including content marketing, user experience, and technical SEO responsibilities.
You will work alongside an expert Editorial team, advanced Engineers, and a world-class Design team to create a robust SEO strategy to drive brand visibility for Bankrate. An SEO Analyst is an integral part of a successful marketing strategy, making decisions that impact the business. This role will focus on building and evolving our SEO strategy for one of Bankrate's core verticals: Credit Cards, Mortgage and Home Equity, Banking and Investing, Insurance, or Loans.
What You Will Do:
- Analyze and Report:
- Analyze organic search landscapes to find opportunities that drive valuable traffic and bottom-line value for the business in collaboration with our experience and business teams
- Focus on improving brand visibility through organic rankings to drive full funnel visibility via traffic volume, as well as conversions that impact the bottom-line P&L.
- Keep our site and pages technically optimized for mobile users and search performance - including information architecture, schema management, semantic HTML, page speed, and other components of crawling and indexing performance.
- Leverage proprietary in-house marketing tools while applying analytical thinking to large data sets to inform strategic decisions
- Own financial performance reports and presentations with senior leadership
- Ideate:
- Own custom solutions end-to-end building, testing, and innovating leveraging analytical thinking and strong statistical methodologies to optimize end results.
- Innovate with Senior SEOs and other team members as we look to build our EEAT strategy to evolve our brand and connect with our users in ways we have never done before
- Launch new experiences to meet and fulfill the users needs at all points in their journey
- Collaborate:
- Implement Content/On-Page SEO, Technical SEO, and Off-Page SEO strategy, collaborating with world-class Editorial, UX, and creative teams.
- Drive an innovative content strategy working to diversify our content offering to build authority and help users at all stages of their financial life cycle
What We're Looking For:
- Hybrid Work Schedule:
- Experience:
- At least 1 year of experience in Growth Marketing, Marketing Analytics, Search Engine Optimization, or a similar role as a self-starting, curious, proven performer.
- Passionate about innovating in organic search, don’t accept theories at face value, and enjoy testing to prove effectiveness of tactics.
- Innovative, on-the-spot, creative problem solver who demonstrates both technical and analytical skills.
- At least a Bachelor's Degree is required for this position.
-
Someone with some Technical SEO Exposure:
- Someone who is a Cross-Functional Collaborator:
- Comfortable working with business leaders in forecasting, competitive analysis, and business modeling.
- Someone who is intellectually curious:
- A frequent reader of SEO journals and newsletters.
- Stays close to industry trends. Opinionated about the long-term direction of organic search and can work to translate it into strategy.
- Ability to discern signal from noise using statistical approaches such as sampling, hypothesis testing, and a/b testing
- Diligent in tracking your competitive landscape.
- Capable of identifying emerging competitor tactics, changes to the SERP, and themes from algorithm updates and can proactively and quickly adapt strategy.
Compensation:
-
Cash Compensation Range: $80,000 - $100,000*
- *Actual salary is based on geographic location, qualifications, and experience*
About Red Ventures:
Founded in 2000, Red Ventures (RV) is a portfolio of growing digital businesses that bring consumers and brands together through integrated e-commerce, strategic partnerships and many proprietary brands including Bankrate, AllConnect.com and Reviews.com. Headquartered south of Charlotte, NC, Red Ventures has over 3000 employees in offices across the US, as well as London and Sao Paulo. For more information, visit and follow @RedVentures on social platforms.
Red Ventures is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at Red Ventures is based solely on a person's merit and qualifications.
We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact us here.
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