Do you have a love of gaming and driving user acquisition? We’re looking for a User Acquisition Manager with expertise in optimizing web campaigns for mobile gaming. Join our team of marketing wizards turning huuuge marketing budgets into impactful User Acquisition strategies that directly impact product growth.
Think of it as crafting a magnetic pull, using a mix of data, creativity, and smart targeting. You’re not just throwing ads into the void—you’re carefully crafting campaigns that tap into user behavior and interests, whether it’s through social media, search engines, or mobile apps.
It’s where marketing meets precision, making sure every dollar spent brings in new, engaged users who’ll stick around.
Why You’ll Love This Role:
Lead Impactful Campaigns: Shape strategies that attract millions of players to our games.
Data-Driven Optimization: Use advanced tools to optimize campaigns across platforms.
Career Growth: Mentor junior team members while expanding your expertise in a growth-focused company.
Core Responsibilities
Web Campaign Optimization for Gaming: Lead user acquisition using SEM, display ads, retargeting, and web-specific strategies aimed at gaming audiences.
User Acquisition Strategy: Develop and execute data-driven strategies across mobile and web platforms to target key gaming demographics.
Budget Management: Optimize ROAS by managing budgets effectively for player acquisition across platforms.
Ad Campaign Planning: Oversee campaigns on social media, mobile ad networks, and web gaming platforms.
Performance Analytics: Track key metrics like CPA, CTR, and gaming engagement to continuously improve strategies.
Revenue Growth: Drive revenue by acquiring high-value players and refining acquisition and monetization strategies.
