You will play a huge part in ensuring ASOS’s influencer marketing is best in class. With a totally refreshed approach, you’ll be a key player in defining how ASOS works with talent in the form of content creators, influencers, celebrities & our ASOS Insiders. This is to raise awareness of ASOS across new touchpoints and elevate our brand across our various content channels for our customers in all territories. The Senior Talent Executive will work across multiple project briefs, but with a primary focus on the mid/long-tail benefit of delivering brand growth through excellent, engaging talent led content campaigns that resonate with fashion loving 20 somethings.
You’ll manage a talent roster (including VIP’s), that you will service end to end, from sourcing new talent for ASOS, gifting, brand onboarding, hosting at events and delivering on campaign fulfilment. It will be your responsibility to ensure that our core talent audience, and your own personal talent pool are obsessed with ASOS, have a great experience working with us, and always want to do more.
The Details
- Support driving the development and roll-out of ASOS’s newly reimagined global talent strategy.
- Relationship management – working with a broad remit of industry contacts, ranging across but not limited to, talent and model agents, influencers and talent, VIPs, and internal stakeholders to always ensure our content approach is in line with our target audience.
- Management of your own designated talent pool to ensure best in class relationships and continued maintenance of key business contacts in the talent space.
- Support with concepting and executing creative and impactful content campaigns and talent facing activations that inspire connection and engagement with our core ASOS audience.
- Lead on support with end-to-end talent management and admin, including but not limited to; talent briefing, talent negotiation, closing a deal, contracting, reporting, and ensuring all content is posted within schedule.
- Understand the needs of a project to identify and present fresh, relevant talent aligned with the brand to key stakeholders on a project-by-project basis.
- Practice and enforce the use of our talent management platform to ensure all content briefs are accurately serviced and administered through the relevant business tools.
- Lead on business reporting on talent led activations that support wider marketing function.
- Support strategy development of how to build and grow ASOS’ talent community to maximise results, including ASOS’ upcoming owned brand ambassador programme.
- Responsible for casting the talent with our AMG (ASOS Media Group) campaigns. Managing 3rd party brand briefs and client expectations whilst ensuring the casting feels aligned to the ASOS brand.
- Work with ASOS legal team to develop talent specific contract templates and ensure all talent are contracted for their deliverables.
- Ensure all talent partnerships are compliant with any legal guidelines we have advised.
- Support managing ASOS press showroom appointments with your designated talent pool where relevant, to aid product seeding as part of campaign amplification from organic to paid content creation support.
- Liaising with peer level and above across the business and externally to ensure proactive and effective delivery of department / function related processes and project briefs.
- Support analytical post campaign business reporting on talent led activations that support wider marketing function.
- Co-ordinate budgets with the internal IP team / core project teams to ensure budget spends remain within forecast.
- Be a constant champion for talent in the business with one eye on what our competitors are doing.
- Supporting our culture by championing Diversity, Equity & Inclusion strategies.
About You
- An enthusiastic team player with a genuine obsession for all things content related, especially in the remit of VIPs, talent, and content creators.
- Existing relationships and contacts within the VIP, influencer, talent, and talent management / agency space.
- Extensive experience working directly with influencers, talent, and agents across a spectrum of project briefs ranging from organic to sponsored.
- Negotiating experience is necessary.
- A deep understanding of social media landscapes. Particularly Instagram, TikTok and YouTube social platforms.
- Fully immersed in youth culture and digital trends.
- Harbouring a real interest in the development of the digital media and social media landscapes.
- Impeccable organisation skills, and the ability to keep projects moving and ensure deadlines are met.
- Management skills to oversee the instruction and development of junior team members.
- Ability to act as an ambassador for the ASOS brand in all capacities.
- An interest in fashion, trends and pop culture our 20-something audience love.
- And passion for the ASOS brand.
BeneFITS’
Why take our word for it? Search #InsideASOS on our socials to see what life at ASOS is like.
