Informa is seeking an experienced Senior Sponsorship Manager for its events businesses including Natural Products Expo West, Newtopia Now, Organic Produce Summit, Nutrition Business Journal Summit, and Nutrition Capital Network. The Senior Sponsorship Manager will lead the strategy and oversee the fulfilment and budgets of the sponsorship and marketing opportunities for our clients to drive the efficiency and growth of the events. This position relies on leadership skills, a strategic approach, and external and internal stakeholder relationships.
Job Responsibilities:
Strategize and innovate within the event model:
- Develop and implement sponsorship and marketing opportunities for our clients that capitalize on existing show features as well as incremental ones.
- Lead the strategy, adaptation and creation of sponsorship opportunities and post-delivery analysis of client return on investment.
- Oversee and lead the Sponsorship Specialists who serve as project managers across operations, technology, marketing, conference, and other internal teams to ensure the fulfillment and execution of sponsorship and marketing opportunities.
- Manage internal and vendor relations to ensure team is prepared adequately and can deliver on expectations and in line with P&L.
- Oversee sponsorship budget and collaborate with event leadership on forecasting and budget creation.
- Own sponsorship inventory in collaboration with Business Operations. This role will be responsible for tracking sponsorship deadlines and communicating to the appropriate sales team members.
- Partner closely with Sales Leadership to generate cost analysis and set competitive sponsorship pricing.
Deliver consistently high performing products and services:
- Work directly with the sales team and the clients to appropriately set and manage expectations while providing a high customer service level to ensure client satisfaction and retain and expand upon future business.
- Define appropriate deadlines and timelines for Sponsorship Coordinators, sales team, various internal teams, vendors, and other show partners to fulfill opportunities.
- Identify scalable revenue opportunities through the development of new products
- Support sales team in selling custom sponsorship opportunities that bring value to our clients.
Participate and demonstrate leadership in an engaged and empowered team:
- Develop and lead long and short-term goals to support team, company, department, and market growth.
- Collaborate with external and internal stakeholders and manage communications between the leadership team, operations, sales, marketing and other relevant show teams regarding the strategy and development of sponsorship and marketing opportunities for our clients.
- Develop an understanding of the markets we serve and deliver opportunities in line with these communities and client’s needs.
- Be an active participant in the Natural Products and Exhibition & Conference industries through continued education, association involvement and/or community contributions.
Develop relationships that facilitate achievement of client objectives:
- Develop relationships with internal team, vendors, strategic partners, and clients that support effective communication and exceptional results.
- Drive and collaborate on RFPs that address the unique needs of each event, i.e. costs, market need, program flow etc.
- Communicate contractual obligations and inclusions to appropriate groups involved.
- Bachelor’s degree in related field.
- Minimum 5 years of event industry experience with an emphasis on sponsorship, operations, and/or marketing.
- Minimum 3 years of natural products industry experience within the Natural Products industry and events industry.
- Strong leadership skills to create a positive, well-balanced culture.
- Highly organized, detail oriented and able to execute demanding, simultaneous, multi-show deliverables in a highly variable environment.
- Strong communication skills, professionalism, positive attitude, and ability to work with clients, vendors, strategic partners, and internal team members.
- Ability to work independently as well as part of a team while delivering accurate and on time results.
- Travel to conferences and tradeshows is approximately 15-20 days of travel per year.
The pay range for this position is $72,250 - $85,000 depending on experience
This posting will automatically expire on October 22, 2024.
We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com
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Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive, and we support a range of working patterns
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Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
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Broader impact: take up to four days per year to volunteer, with charity match funding available too
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Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
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Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
- Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
- Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
- Recognition for great work, with global awards and kudos programs
- As an international company, the chance to collaborate with teams around the world
We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.
At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.
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