Senior Specialist (B2B Marketing), Regional Management Office - Taiwan

About Agoda 

Agoda is an online travel booking platform for accommodation, flights, and more. We build and deploy cutting edge technology that connects travelers with more than 2.5 million accommodations globally. Based in Asia and part of Booking Holdings, our 4,000+ talents coming from 90+ different nationalities foster a work environment rich in diversity, creativity, and collaboration. We innovate through a culture of experimentation and ownership, enabling our customers to experience the world.  

Get to Know our Team: 

The Taiwan Strategy & Innovation team sits within the Global Supply department at Agoda. We work closely with the sales department (Global Supply) of India to identify and optimize growth opportunities on accommodations supply for the company and to set up experiments to measure and implement changes. 

This role will specifically serve the Taiwan market from a strategy and innovation perspective.

Role Overview:

As a (Senior) Specialist, you will be at the forefront of shaping and executing comprehensive local marketing strategies across various online/offline funnels, including social media (Facebook, Instagram), LINE official accounts, or offline events. Your innovative approach to content creation and curation will be pivotal in enhancing our brand's presence and engagement. You will identify new opportunities and implement initiatives to drive growth, experimenting with content and campaigns while closely monitoring supply heath metrics to ensure success. Additionally, you will organize partner engagement events to boost team productivity and efficiency, support local teams in improving tools and operations, and build compelling business cases to gain stakeholder buy-in. Your role will also involve project prioritization and meticulous planning.

Key Responsibilities:

• Develop and implement social media strategies for multiple channels, focusing on local market.
• Consistently generate, curate, and innovate content to enhance brand presence and engagement.
• Identify growth opportunities and implement initiatives to drive supply health.
• Experiment with content and campaigns, analyze metrics, and make data-driven decisions.
• Organize and facilitate partner engagement events to improve team productivity.
• Support local teams in enhancing tools and operations.
• Build business cases and secure stakeholder buy-in.
• Prioritize and plan projects effectively.

Qualifications:

• Strong Chinese language proficiency and the ability to deliver high-quality content.
• Self-starter with the ability to identify challenges and opportunities, and develop practical, scalable solutions.
• Creative and innovative, thriving in dynamic environments.
• Strong project management and organizational skills, with the ability to multitask and meet deadlines in a fast-paced setting.
• Excellent communication and interpersonal skills, capable of influencing and engaging stakeholders at all levels.
• Strong analytical and problem-solving abilities.
• Proficient in using data and analytics to track metrics, assess program effectiveness, and make informed decisions.
• Experience in internet, e-commerce, technology, B2B marketing, or the travel industry is a plus.

Equal Opportunity Employer 

Agoda prides ourselves on being a company represented by people of all different backgrounds and orientations. We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation. Employment at Agoda is based solely on a person's merit and qualifications. We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics. 

To all recruitment agencies: Agoda does not accept third party resumes. Please do not send resumes to our jobs alias, Agoda employees or any other organization location. Agoda is not responsible for any fees related to unsolicited resumes. 

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#BA #Business Excellence #Data analyst # B2B Marketing #Hiring #Taiwan