Solutions Marketing Lead

Welcome to the video first world

From your everyday PowerPoint presentations to Hollywood movies, AI will transform the way we create and consume content. Today, people want to watch and listen, not read — both at home and at work. If you’re reading this and nodding, check out our brand video.

Despite the clear preference for video, communication and knowledge sharing in the business environment are still dominated by text, largely because high-quality video production remains complex and challenging to scale—until now….

Meet Synthesia

We're on a mission to make video easy for everyone. Born in an AI lab, our AI video communications platform simplifies the entire video production process, making it easy for everyone, regardless of skill level, to create, collaborate, and share high-quality videos. Whether it's for delivering essential training to employees and customers or marketing products and services, Synthesia enables large organizations to communicate and share knowledge through video quickly and efficiently. We’re trusted by leading brands such as Heineken, Zoom, Xerox, McDonald’s and more. Read stories from happy customers and what 1,200+ people say on G2.

In 2023, we were one of 7 European companies to reach unicorn status. In February 2024, G2 named us as the fastest growing company in the world. We’ve raised over $150M in funding from top-tier investors, including Accel, Nvidia, Kleiner Perkins, Google and top founders and operators including Stripe, Datadog, Miro, Webflow, and Facebook.

If you’d like to read more, please scroll to the bottom of the job spec.

About the role

We need an commercially driven Solutions Marketing Lead to join us in NYC to shape and iterate the narrative for our core solution, which is Employee Training and Development for Enterprise Organizations. This is a brand-new role in our Product Marketing function, and we are looking for an expert who can define the role it will play at Synthesia. You will report to our Head of Product Marketing while partnering closely with our Sales Leadership, including our new CRO who is also based in NYC.

This is an incredible opportunity for an experienced Product Marketer to join us and lead the way for how Solutions Marketing should drive Synthesia’s growth. You will be set up for success with our vast customer base within this segment, tied with our clear understanding of our differentiated value, competitive landscape, and success stories.

What you’ll be doing…

• Leading the development and execution of our go-to-market strategy, with a focus on solutions for employee training and development within large enterprises.
• Becoming a subject matter expert, immersing yourself in the market to understand industry trends, client perspectives, and the competitor landscape.
• Creating value propositions and messaging that clearly articulate the unique benefits and capabilities of our platform, distinguishing our solution in the market.
• Developing and implementing sales enablement strategies, equipping our sales team with the knowledge and tools they need to effectively sell our solution.
• Collaborating closely with the Product, Sales, and Customer Success teams to gain a deep understanding of our technology, customer use cases, and success stories.
• Coordinating with the broader marketing team to integrate solutions messaging into marketing campaigns and events.

We’d love to hear from you if you have…

• A wealth of experience in Enterprise B2B SaaS where you've worked closely with GTM teams, helping to deliver on pipeline generation targets.
• Exceptional copywriting skills, with the ability to convey complex ideas into simple, clear communication across different channels.
• Excellent communication, both written and verbal, to effectively collaborate and form relationships with internal and external partners.

We’d be particularly excited if you have…

• Experience in MEDDPIC Sales environments.
• Previous experience in a Commercial role.
• Worked with organizations that sell to L&D teams.
• Experience building a function/team.

Culture

At Synthesia we’re passionate about building, not talking, planning or politicising. We strive to hire the smartest, kindest and most unrelenting people and let them do their best work without distractions. Our work principles serve as our charter for how we make decisions, give feedback and structure our work to empower everyone to go as fast as possible. You can find out more about these principles here.

Salary

Based on the requirements we’re looking for, we’re expecting to pay up to around $220,000 for this position + shares.

Benefits

• A hybrid working environment with an office space in NYC's Nomad District 🏠
• 100% Medical, Dental & Vision
• 401k Plan
• Paid parental leave entitling primary caregivers to 16 weeks of full pay, and secondary 5 weeks of full pay
• 25 days of annual leave + Public holidays
• You will join an established company culture with optional regular socials and company retreat
• You can participate in a generous recruitment referral scheme if you help us to hire
• The equipment you need to be successful in your role

More about Synthesia…

• We’re living the golden age of AI. The next decade will yield the next iconic companies, and we dare to say we have what it takes to become one. Here’s why:
• The fastest growing software company in the world (according to G2)
• Serving 50,000+ customers (and ~55% of the Fortune 500)
• Read stories from happy customers and what 1,200+ people say on G2.
• Since 2017, we’ve been pioneering advancements in Generative AI. Our AI technology is built in-house, by a team of world-class AI researchers and engineers. Learn more about our AI Research Lab and the team behind.
• AI safety, ethics, and security are fundamental to our mission. While the full scope of Artificial Intelligence's impact on our society is still unfolding, our position is clear: People first. Always.  Learn more about our commitments to AI Ethics, Safety & Security.