As Senior Solutions Marketing Manager (Interim) at realworld one, you will play a key role in driving marketing efforts that clearly communicate our solutions value to target audiences within Life Sciences. This role emphasizes hands-on execution, content creation, and targeted marketing campaigns to enhance customer engagement and support business objectives. With a strong focus on understanding market dynamics and customer needs, you'll develop impactful value propositions that directly support marketing initiatives and drive measurable results.
Responsibilities
- Refine and further develop core messaging and value propositions for our solutions, leveraging market research and customer insights to ensure alignment with customer needs and industry trends.
- Independently coordinate and oversee content creation by managing internal teams and external contractors, ensuring high-quality, timely delivery of all marketing assets.
- Lead account-based marketing initiatives, including targeted digital campaigns that utilize customer-focused content to strengthen brand and solution value awareness.
- Collaborate with customers to design and implement marketing campaigns that resonate with target audiences and support engagement.
- Work with cross-functional teams to align marketing efforts with project timelines and campaign objectives, supporting high-quality execution and customer satisfaction.
Qualifications
- Advanced degree in Marketing, Business, Communications, or a related field.
- 5+ years of experience in solutions marketing, product marketing, or a related field.
- Experience in the Life Sciences sector is a significant advantage, especially in Pharmaceuticals or Life Sciences Instruments/Tools, and in operations or service operations.
- Deep understanding of account-based marketing (ABM) strategies and hands-on experience with market research and customer insights.
- Skilled in directing content creation efforts and managing multiple, concurrent marketing campaigns.
- Hands-on personality with exceptional project management and organizational skills.
- Excellent communication and interpersonal skills, with the ability to translate technical information into compelling messaging for target audiences.
About realworld one
realworld one's mission is to accelerate advancements in the life sciences community by providing the best extended reality solutions. Customers include several majorcompanies such as Lonza, Sartorius, Cytiva, ZEISS, Bio-Rad, Agilent Technologies, Beckman Coulter Life Sciences, QIAGEN, Hologic, and GEA Group.
