Senior Social Media Manager (Maternity Cover) 12 Months
Manage owned social channels and lead the ideation, production and execution of creative content to grow our communities (prospects and existing customers)
Insight-led strategies based on social listening
Responsibility for establishing a constructive dialogue and maintaining our brand personality across all social channels
Demonstrates a passion for the latest social media innovations and has their ‘finger on the pulse’ of trending stories / topics (content that ‘pops’)
Strong understanding of social media optimisation
Main tasks and responsibilities
Drive the implementation of the content strategy across teams and channels, ensuring consistency in brand positioning and communication, as well as alignment with our business objectives
Develop Omio’s social media strategy and manage owned media channels (Instagram, TikTok, Facebook, YouTube, etc.) to improve brand awareness, customer loyalty and engagement
Organise social media activations and mini-campaigns strategically to increase reach and engagement
Create Omio’s social media calendar, with the opportunity to flex content based on performance / trends
Plan and create high-quality, on-brand and impactful social content
Proactive / reactive posts – trending, audience-relevant content)
In collaboration with internal creative team and / or external content agency
Oversee social listening and reporting (based on agreed KPIs)
Intercept trends and act on them, providing meaningful content to deliver brand awareness
Build a strong brand on social media, not only to create brand awareness but as a reference for successful social media practices
Experience in creating effective and distinct social content and managing owned media channels
Experience in managing content teams / agencies towards excellence
Excellent English language and writing skills; additional language skills are always highly valued at Omio
With a flair for creating dynamic and engaging conversations on social media to promote brand affinity
Ability to solve problems efficiently and independently
Proficiency with social media insights dashboards and data analysis skills
Experience with social media management tools (e.g. Falcon.io)
What’s in it for you? #LifeAtOmio
Have an impact. With innovation and smart technology, we are changing the way people travel, and you, too, can impact this ride
A competitive and attractive compensation package
A diverse team of more than 45 nationalities
Experience working in an international environment, including travel to Berlin
Diversity makes us stronger
We value diversity and welcome all applicants regardless of ethnicity, religion, national origin, sexual orientation, gender, gender identity, age, or disability.
