This is a really exciting time for ASOS as we re-design the way we create content for our social audience. As a member of the Social Team, you will be a champion for ASOS’s social channels and work with the wider team to create memorable and brand defining native content.
We are looking for a social and content obsessed Senior Social Media Executive to lead on the creation of entertainment first brand content that drives brand heat and love. Working with the Senior social media manager/ Social content lead, you will be responsible for the creation and output of brand defining content, across all social channels.
You will be an excellent creative thinker and natural storyteller, passionate about customer and data (measurement being key) and work confidently with multiple teams especially creative within marketing and across ASOS as an organisation. You will be confident with creating content for a fashion brand and will be instinctively immersed within digital youth culture.
The Details
- You will part of a team responsible for the output of social brand content across all channels
- Work collaboratively with the social creative studio to deliver world class, highly innovative and inherently social content that is entertainment first and speaks to fashion authority
- Feed into and execute our per-platform social and content strategies, as set by your Senior Social Media Manager
- Collaborate with the marketing, creative, talent and fashion teams to capture, create and commission social media content that is aligned with business priorities whilst also gatekeeping social ensuring that only the best and most relevant content is published
- Work with the wider Marketing team to manage the content calendar. Liaise with other departments within ASOS to share this, as required.
- · Work with the Editorial team to self-sub, and to maintain and manage to global tone of voice across all content as we strive to focus on entertainment led story telling
- Work closely with the Social Insights team on social reporting, ensuring you are rigorously tracking the performance of all content and enabling this data to be fed into future channel and content strategies/output
- Collaborate with the talent team to identify relevant creators to work with
- At times you may be required to Self-shoot, upload and edit content where necessary in order to maintain the smooth running of the team ie. If attending an event
- Ensure competitor research and customer insight are at the heart of all our output
- Ability to create content for both organic, boosted and paid formats, with a clear understanding of the different nuances between the three
- Be proactive with new and emerging platforms, updates and formats on social and encourage first use where appropriate
- Supporting our culture by driving Diversity, Equity & Inclusion strategies
About You
- An enthusiastic team player with a genuine obsession for social media and content
- Experience creating social media content for brands ideally in the fashion industry
- Harbouring a real interest in social media , committed to exploring how ASOS might maintain a first-move advantage on each channel
- Impeccable organisation skills and the ability to keep multiple projects moving and ensure deadlines are met
- Ability to act as an ambassador for the ASOS brand on shoots with talent and partner brands
- Strong numerical know-how for reporting and analysing stats
- Copywriting experiencing with a focus on story telling whilst understanding TOV
- An interest in fashion, trends and pop culture our 20-something audience love
- A visual native; keen and critical understanding of creative imagery
BeneFITS’
Employee discount (hello ASOS discount!)
ASOS Develops (personal development opportunities across the business)
Employee sample sales
Access to a huge range of LinkedIn learning materials
25 days paid annual leave + an extra celebration day for a special moment
Discretionary bonus scheme
Private medical care scheme
Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits
Why take our word for it? Search #InsideASOS on our socials to see what life at ASOS is like.
