The Senior SEO Strategist is responsible for planning, implementing, and managing the overall media partner SEO strategy for Catena Media. This includes, but is not limited to: content strategy, link building, keyword strategy, site health, site speed and reporting on ALL Catena partner network sites.
YOUR CHALLENGE:
- Plan, develop and implement SEO strategy and align with the business’s overall goals and objectives.
- The formulation of SEO strategies is done in conjunction with the Head of SEO and the Director of Content & Strategy to meet the company’s targets and goals.
- Develop and improve the SEO process across all three pillars:
- Technology: technical underpinnings of a website: HTML code, URL structure, HTTPS status codes, XML sitemaps, page load speed, Core Web Vitals etc.
- Relevance: content, title tags & meta descriptions, headlines, content structure, readability, topical focus, Schema, FAQ, Snippets etc.
- Expertise-Authority-Trust (E-A-T): Ensure partner sites are sending the right signals to search engines that we are trustworthy, reputable and, reliable.
- Continue to evolve the process for inbound link opportunities and link building strategies which can include content outreach and link-worthy news campaigns.
- Collaborate with stakeholders on SEO best practices, including: UX, News, internal links, backlinks, content strategy and content optimization etc.
- Lead the prioritization of page optimizations based on revenue potential, expected return, and partner ranking objectives.
- Ranking objectives will be based on existing Catena-owned sites. In some cases, a media partner site will provide the best opportunity for P1.
- Manage and mentor team members in implementation of SEO best practices and career development.
- Conduct SEO training to internal team members.
TO DO IT, YOU WILL NEED:
The Senior SEO Strategist must have at least five years of experience in SEO, or performance-based marketing experience, and a college degree.
Qualifications include:
- At least five years of SEO / Performance Marketing experience
- Comfortable balancing shifting priorities while under deadline while maintaining an attention to detail.
- Key skills: Technical SEO, On-Page SEO, Reporting, Keyword research, data analysis.
- Requires strong familiarity with: Google Analytics, Google Search Console, keyword and link research tools (e.g., SEMRush, ahrefs, Screaming Frog)
- Experience with multiple Content Management Systems (Blox, WordPress, etc)
