Responsibilities:
- Ensure campaigns deliver positive ROI to achieve desired results.
- Manage multiple accounts,this will bring variety in the role, while challenging, as a result of a busy workload and tight deadlines.
- Maintain and monitor keyword bids, audience targeting, account daily and monthly budgets, impression share, quality score and other important account metrics on existing and new categories.
- Manage the creation of large keyword lists
- Implement creative copy suggestions
- Define campaign budgets, algin campaign goals and ensure search campaigns meet best practice principles.
- Provide recommendations and execute strategies for keyword and audience opportunities, campaign structuring, targeting, DSA, Pmax and other areas of paid search to deliver performance goals.
- Keep up to date with search engine and PPC industry trends and developments.
- Utilize data driven analysis insights, identify opportunities, making recommendations for performance optimisations.
- Collaborate with other stakeholders in the business (SEO, Social, Native, Data) to achieve desired goals.
- Welcome new starters to the team, mentor junior team members through training, regular meetings and feedback.
Professional Competencies:
- Passion for Search and digital marketing.
- A detailed knowledge of PPC best approaches, principles and standards.
- A good understanding of how PPC fits in to the wider area of digital marketing
- Proven ability to achieve targets and results and make a tangible impact on ROI and revenues.
- Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.
- Proven experience in training or mentoring junior staff
Professional Skills & Qualifications
- Proven 5+ years of experience in Performance marketing, creating, managing and executing paid search campaigns on Google and Bing ads.
- Proficiency in MS Excel and data manipulation.
- Google/Bing ads certification, a plus
- Strong analytical skills
- Ability to think creatively
- Excellent attention to detail
- Strong relationship building skills
- Ability to think strategically and develop innovative paid search strategies
- Ability to present information effectively to a range of audiences
- Proficiency in managing moderate to large scale paid search accounts.
- Skills in campaign performance analysis and digital traffic metrics
- Experience using an automated bidding platform such as Search Ads 360, Kenshoo, Marin, a plus.
- Experience working with paid search tools to analyze and audit performance such as SEM Rush, Google search console.
- Proven experience in using smart bidding strategies (tROAS, tCPA, maximize conversion, maximize conversion value).
Perks:
- Day off on the 3rd Friday of every month (one long weekend each month)
- Monthly Wellness Reimbursement Program to promote health well-being
- Monthly Office Commutation Reimbursement Program
- Paid paternity and maternity leaves
- Group Medical Insurance
- Group Term Life Insurance (2.5X of the CTC)
- Group Personal Accident Insurance (3 X of the CTC)
Proven 5+ years of experience in Performance marketing, creating, managing and executing paid search campaigns on Google and Bing ads
It will be a plus if you know the basics of Python , ETL , AWS Concepts, SQL
