As a Senior Researcher in our Product & Global Marketing organisation, you'll be a vital member of a multidisciplinary User Research & Insights team. Your primary mission will be to scope, execute, and communicate research projects that address critical business questions about our consumers, our brand, and our marketing strategies.
You will collaborate with marketing directors, as well as colleagues in operations, product, and international teams across all global markets.
This role will operate under our hybrid working policy, 3 days a week from our London HQ and working from home.
We're Looking for Someone With
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A Passion for Brand Building: Strong enthusiasm for supporting the building and nurturing of global brands, with a sharp eye for the importance of positioning, messaging, and storytelling.
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Expertise in Brand Tracking: Proven experience running brand tracking or extensive research programs, with a strong grasp of best-in-class brand measurement practices.
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Customer Obsession: An analytical mindset with a deep understanding of customer needs, behaviours, and preferences to develop impactful brand campaigns and activations that resonate with target audiences.
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Advanced Mixed Methods Toolkit: Expertise in a wide range of research methods & the know-how to pick the right approach for each business challenge.
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Data Curiosity and Analytical Agility: A relentless curiosity and appetite for digging into diverse data sources, uncovering unexpected insights, and identifying that critical piece of information that can transform our understanding of consumers and markets.
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Storytelling: The ability to distill complex data into clear, compelling narratives that inform and influence senior stakeholders.
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Ambassadorship for Research and Insight: A champion of research and insights, emphasising the importance of understanding not just what consumers do but why they do it.
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Collaborative Mindset: A passion for communicating insights and learning from others, fostering open dialogue, and building a shared understanding across teams.
What You'll Be Doing
- Evolving our Global Brand Tracker
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Developing a best-in-class pre-testing program across TV, OOH, Online & Social to improve the effectiveness of our creative.
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Campaign measurement: Partnering with Global, National & Hyperlocal teams to evaluate the impact of our campaigns and provide actionable insights to optimise future development.
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Shaping Strategic Planning: Embed the research team's view into annual planning, collaborating closely across the business to ensure a deep customer perspective and market understanding guides our strategy and decision making.
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Leading End-to-end bespoke project delivery: From identifying knowledge gaps and building a quarterly research roadmap to executing research and managing vendors.
Requirements
- Familiarity with the media landscape, including the unique dynamics and strengths of channels like TV, DOOH, social and more.
- Passion for customers and a keen understanding of the rapidly changing world they live in.
- Experience in managing research agencies.
- Skilled in quantitative methodologies.
- Strong analytical and strategic thinking skills.
- Excellent communication and data storytelling skills.
Nice to Have
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Knowledge of SQL for data preparation, analysis, and integration with research findings.
- Experience conducting research in an international context or working across multiple markets.
Why Deliveroo?
Our mission is to transform the way you shop and eat, bringing the neighbourhood to your door by connecting consumers, restaurants, shops and riders. We are transforming the way the world eats and shops by making access to food and products more convenient and enjoyable. We give people the opportunity to buy what they want, as they want it, when and where they want it.
We are a technology-driven company at the forefront of the most rapidly expanding industry in the world. We are still a small team, making a very large impact, looking to answer some of the most interesting questions out there. We move fast, value autonomy and ownership, and we are always looking for new ideas.
Workplace & Benefits
At Deliveroo we know that people are the heart of the business and we prioritise their welfare. Benefits differ by country, but we offer many benefits in areas including healthcare, well-being, parental leave, pensions, and generous annual leave allowances, including time off to support a charitable cause of your choice. Benefits are country-specific, please ask your recruiter for more information.
Diversity
At Deliveroo, we believe a great workplace is one that represents the world we live in and how beautifully diverse it can be. That means we have no judgement when it comes to any one of the things that make you who you are - your gender, race, sexuality, religion or a secret aversion to coriander. All you need is a passion for (most) food and a desire to be part of one of the fastest-growing businesses in a rapidly growing industry.
We are committed to diversity, equity and inclusion in all aspects of our hiring process. We recognise that some candidates may require adjustments to apply for a position or fairly participate in the interview process. If you require any adjustments, please don't hesitate to let us know. We will make every effort to provide the necessary adjustments to ensure you have an equitable opportunity to succeed.
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