DEPARTMENT SUMMARY
The research team sits within Nielsen’s ‘Research & Analytics’ pillar and works across many global markets and a wide variety of industries. The team works closely with clients to deliver fresh learnings and actionable research to shape future campaigns, marketing plans, creative ideas and business strategies.
Coverage clients: Johnson and Johnson, Softbank, Nike, Toyota, etc for a total 1200k USD revenue target/year.
POSITION SUMMARY
- We are looking for a Research Analyst who will be responsible for working on multiple projects across a range of methodologies with support from other senior researchers in the team and will work closely with the sales team to enhance MA projects. You will also be involved in collaborating with team members.
KEY RESPONSIBILITIES
- Working across a wide range of research methodologies such as brand lift, opportunity to see and digital tagging
- Designing online surveys with the help of senior researchers to cover all key research objectives
- Thorough testing of online survey links
- Managing sample collection, setting representative quotas and quality checking raw survey data
- Processing data in an online survey platform (Decipher), coding and weighting of data and creating tabulations
- Analyzing data sets
- Charting reports that have a focus on providing actionable insights
- Presenting findings back to clients in a clear, concise and engaging manner
- Helping meet regional sales targets on both a monthly and quarterly basis.
- Support to expand client connections at local level
- Identify and develop growth opportunities using Nielsen solution to meet client needs
- Understand clients' business strategies to tailor commercial approaches
- Identify potential problems and propose pro-active solutions to meet client needs
EXPERIENCES & QUALIFICATIONS
- A self-starter with 4-5 years of primary research, insights or data analytics experience from within the media/advertising industry, either client or agency side.
- A good degree preferably in Business/Market Research/Statistics
- Candidates with experience in Market research, Sales and client management
- Strong client focus
- Ability to quickly grasp and understand markets, methodologies and techniques
- Good interpersonal and relationship building skills (internal, external, and cross-cultural)
- Able to communicate effectively with all levels within internal and external organization
COMPETENCIES & SKILLS
- Be highly numerate and have an analytical mindset and sales mindset, with a genuine passion for research
- A confident communicator who is able to present to internal and external stakeholders
- Be a team player
- Have strong time management and project management skills
- Attention to detail, especially for testing survey links and reviewing raw survey data
- Literate and proficient in PowerPoint and Excel, Google Suite is a plus.
ABOUT NIELSEN
As the arbiter of truth, Nielsen Global Media fuels the media industry with unbiased, reliable data about what people watch and listen to. To discover what’s true, we measure across all channels and platforms—from podcasts to streaming TV to social media. And when companies and advertisers are armed with the truth, they have a deeper understanding of their audiences and can accelerate growth.
Do you want to move the industry forward with Nielsen? Our people are the driving force. Your thoughts, ideas and expertise can propel us forward. Whether you have fresh thinking around maximizing a new technology or you see a gap in the market, we are here to listen and take action. Our team is made strong by a diversity of thoughts, experiences, skills, and backgrounds. You’ll enjoy working with smart, fun, curious colleagues, who are passionate about their work. Come be part of a team that motivates you to do your best work!
#LI-PC1
