Primary Function:
The individual will act as a bridge and force multiplier amongst Asia country product portfolio marketers, Corporate Portfolio Marketing and HQ Multiport/Single port BU (business unit) product management teams for management and marketing of systems, instruments, and accessories within Multi Port and Single Port robotic platforms. This role will have 30% upstream (working with BU Product Management and Corporate Portfolio Marketing) and 70% downstream (working with local markets’ Product Marketing teams, Asia Marketing Operations and Asia Commercial Operations) responsibilities.
Key Roles & Responsibilities:
- Support creation and alignment of product and marketing visions with sales and marketing stakeholders to launch advanced technology technologies and accelerate their adoption.
- Collaborate with peers in Asia regional product, clinical, hospital and digital product portfolio leaders to ensure coherent product visions and marketing strategies/tactics for the Asian countries
- Collaborate with local markets and corporate partners to build country-specific Product Launch Book plans for major platform products in Asia. Ensure consistent planning process regionally with authentic product positioning, value messaging, clinical integration, and local commercial execution. Conduct post-launch analysis with countries to track execution effectiveness and make necessary adjustments to achieve established launch goals.
- Collaborate with local markets, Asia marketing operations and Asia commercial operations teams to strategize and implement appropriate campaigns and training programs to launch and drive adoption of the Advanced Technologies Portfolio.
- Identify, establish, and promote best practices to improve the sales and marketing competence in the region.
- Identify gaps in marketing toolkits, e.g. product claims, messages, QTI (quantify the impacts) references, and sales enablement tools. Drive development or customization of such where necessary.
- Collect product features and product marketing feedbacks, from tradeshows, market research, customer interviews, focus groups, and KOL case observations. Generate such insights for both existing (post-market) and upcoming (pre-market) products in the pipeline.
- Develop in-country or in-region business justification for launch and development of new products.
- Develop productive relationships with regional KOLs and leverage them in their respective countries and internationally.
- Support product management and product lifecycle management to help address product quality issues and help manage EOL plans.
Requirements:
- Minimum education: Bachelor’s degree in business/ technology/ healthcare /medical /biomed /nursing disciplines. MBA, or higher degrees preferred.
- Minimum experience: 8+ years of well-rounded medical device/ medical equipment marketing experience, 5+ years of Asia regional roles.
- Track records in regional product launches and regional marketing programs /campaigns. Proven ability to effectively position and message products or services internally and externally. Surgical and/or OR relevant experience desired.
- Experience in driving cross-functional projects in large scale and matrixed organization with functions located both at corporate and local markets.
- Experience on related Advanced Technologies Portfolio (e.g. staplers, vessel sealing devices, suction irrigators, etc.) and related clinical knowledge is preferred and prioritized
- A self-starter, an analytical thinker, and a methodical executer.
- Ability to travel up to 50% within Asia and US.
Intuitive is an Equal Employment Opportunity Employer. We provide equal employment opportunities to all qualified applicants and employees, and prohibit discrimination and harassment of any type, without regard to race, sex, pregnancy, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status, genetic information or any other status protected under federal, state, or local applicable laws.
We will consider for employment qualified applicants with arrest and conviction records in accordance with fair chance laws.
