Senior Recruitment Marketing Executive

About Us

The FT has an uncompromising mission: delivering independent, quality information, news and services to individuals and companies around the globe. It’s the cornerstone of our reputation and the heart of our ambitions for the future. But for our people, the FT offers so much more than what we do. FT people come from all kinds of backgrounds and work across a huge range of disciplines and locations, and find an empowering, warm and welcoming culture that values curiosity and rewards smart, ambitious thinking. Those who are willing to unite around our mission and live our values will find plenty to challenge, inspire and interest them. Like the audiences we serve, no two FT people are the same; but together we help our audience be better informed and understand the world around them. It’s a job that’s never mattered more, and a career that can take you anywhere you want to go.

Our commitment to diversity and inclusion in the workplace

At the FT, we give all employees a voice so that diverse perspectives are heard and valued. We believe that a supportive workplace is one where employees feel they can be themselves at work. We'll continue to remove barriers for all, and in particular barriers facing employees from underrepresented groups.

The Role / Position Overview

This role will play a crucial part in shaping our employer brand and attracting top talent to our team. You will be responsible for developing and implementing creative and data-driven recruitment marketing strategies. Your goal will be to showcase our  culture, values, and opportunities, and to build a compelling narrative that draws in exceptional candidates. With a key focus globally and within the Technology market.

Key Responsibilities

• Create innovative digital and integrated communication strategies to increase awareness of The FT globally and especially within Product and Technology to drive traffic to our career pages
• Build and maintain strategic marketing and nurturing campaigns across channels including marketing automation, content, social, search, 3rd party websites
• Use reporting and dashboards to develop pragmatic performance measurements
• Devise and implement segmented, automated campaigns for the relevant Talent pipeline audiences
• Work closely with TA and partners to understand the global talent landscape, proactively using that knowledge to address challenges
•  Lead all aspects of the development and continuous evolution of all digital content, including: Social Media channels, Careers site, Referral programme and Social advocacy (internally) with our EVP Ambassador programme
• Recommend tools, technology, training to upskill and maintain high standards in direct sourcing
• Drive an insight and data-driven approach to recruitment marketing – understanding the target market, personas, and the strategy/tactics that will maximise conversion – measured by cost per application, cost per click, application to hire ratios by role type
• Flexible to support projects across the team and require an employer brand/marketing lens.
• Bring up to date market trends and knowledge to the team to drive innovation forward
• Work with the Chief Product and Technology Officer to update and produce content externally.
• Nurture our prospect pool within the ATS with compelling content
• Create a content calendar and forward planning for the year
• Produce engaging job adverts
• Develop and Implement DE&I Recruitment Strategies to attract a diverse pool of candidates.

Required Skills / Experience 

• Experience in recruitment marketing
• Experience planning and running effective campaigns to attract relevant audiences and convert leads
• Have sharp analytical skills and hands-on experience in reporting, delivering pragmatic performance measurement and generating actionable insights
• Experience in lead generation using search engine marketing 
• Demonstrate hands on experience with marketing technology 
• Significant communications experience  in-house.
• Experience in employer branding across different geographical locations and within technology
• Ability to articulate both technical and corporate messages confidently and competently
• Ability to use data and analytics to measure the effectiveness of strategies and make data-driven decisions.
• The capacity to build relationships with potential candidates and internal team members.
• An excellent communicator with ability to translate the complex into the compelling
• Highly organised with strong attention to detail
• Proactive, a self-starter who gets things done
• Strong portfolio of successful recruitment marketing materials and campaigns.
• Knowledge of the latest trends

What’s in it for you? Our Benefits

Our benefits vary depending on location, but we are committed to providing best in class perks across all our offices as well as an inclusive environment to develop your career. Examples of our benefits include; generous annual leave allowances, flexible working (including working from home), medical cover, enhanced paternal packages, subsidised gym memberships and Giving Back opportunities. Full details of our benefits can be found here.

Further Information

The FT is committed to providing an inclusive working environment for all. We are an equal opportunities employer who seeks to recruit and appoint the best talent regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We have implemented a hybrid working model, and we also promote flexible working and will consider specific requests around flexibility for all roles where it can be accommodated. Please let us know if you require any reasonable adjustments as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements, or have any questions, please send an email to [email protected] and a member of our team will be happy to help.

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