Who are we?
Amar Bank is one of the most technologically advanced digital banks in Indonesia. Our leading
digital lending product, Tunaiku has the distinction of being the first FinTech product in
Indonesia. We are also the first digital bank on the cloud. As the first profitable digital bank, we
managed to get listed on the Indonesian Stock Exchange.
How did we manage to do that?
We are changing people’s perception of a bank. We believe we are the innovators who combine
customer focus principles with creating technology-based impact. We incorporate freedom and
flexibility as part of our startup working culture DNA to encourage innovation in creating better
financial solutions for the banking industry. We think of ourselves as, ‘A technology company
with a banking license’. For this reason, we ‘Act like a FinTech, and think like a Bank.’
How did it all start?
Founded on March 15, 1991, in Surabaya as PT Anglomas International Bank (Amin Bank), the
bank was acquired by Tolaram Group and transformed to PT Bank Amar Indonesia (Amar Bank)
in 2014. It has then undergone a significant digital transformation to become one of the
country's forerunning fintech institutions through its award-winning digital lending platform,
Tunaiku.
Our philosophy, mission, and vision
Technology must impact lives, must improve lives. We exist to provide banking to those who
‘need’ and not only to those who ‘want’. Services when provided to those who need at the time
of their need brings smiles. Our vision is to bring 200 million smiles.
More about the bank with startup culture environment
Consist of 1000+ people, you will meet people who love to grow, dream big, and actually have
fun at the workplace! We provide a great working environment that pushes people to grow
outside their comfort zone. People with high drive and ambition find us a very attractive place to
work as their career growth matches their own drive and not any staid policies. Thus we hold
the honor of being awarded “Best Place to Work in Indonesia”.
Recently Amar Bank was awarded as Inspirational Brand from APEA (Asia Pacific Enterprise
Awards) 2022. Of course, our innovation won't stop here. So if you would love to be a part of it,
have a growth mindset, and are constantly hungry for challenges, we invite you to join us in our
journey to ‘Impact Lives’.
Join us today and create #unlimitedinnovations!
Responsibilities
- Develop PR strategy, plan, and tactics for total Amar Bank portfolio.
- Write press releases and communications documents to disseminate important news and updates to media and relevant stakeholders
- Disseminate press releases to external and internal channels such as website, internal group & newsletter & LinkedIn, including developing a scheduled content/publication for Linkedin.
- Track/report media coverage related to company and key executives (C-level / BOD)
- Advise & manage in the case of a crisis in media handling
- Generate weekly and yearly reports on media coverage, PR metrics, and performance, direct reporting to the President Director on PR activities and outcomes.
- Monitor complaints via Mediakonsumen and coordinate with the Complaint Management Team to ensure prompt and clear response
- Engage with key strategic media or journalists to build and maintain positive relationships
- Collaborate with Investor Relations to organize AGMs, Public Expose, or EGMS events
- Manage various events such as executive interviews, press conferences, media gatherings, media briefings and outlook, media visits, events collaboration with partners, and CSR
- Respond to requests for President Director or C-Team level participation in speaking opportunities and draft key talking points and assist with event preparation and coordination
- Manage the company's involvement in award submissions and assist the company through the judging process until the awards day.
- Oversee budget and manage all payments related to PR activities.
- Identify potential media or community sponsorship/partnership opportunities that align with the company's brand values and objectives
Requirements
- Has a degree or diploma in PR, journalism, communications or a related field is preferred.
- Has experienced in PR, or media minimum 5 years.
- Is comfortable in engaging with senior stakeholders
- Experience handling a press conference.
- Excellent written and verbal communication skills in Bahasa Indonesia and English.
- Ability to pitch to media.
- Knowledge of financial industry & fintech is a plus.
- An ability to work and collaborate in big strategy plans as well as day-to-day tasks.
- Ability to think both creatively and strategically.
- Ability to run PR campaigns that deliver measurable results and meet objectives.
- Deadline-oriented, inquisitive, with great follow-up and reporting skills.
- Creativity in securing coverage and buzz with traditional outlets.
- Understanding of social media and solid experience working with social media influencers.
- Project and budget management skills.
- Responds well under pressure with a strict time limit.
- Quick and enthusiastic learner.
We exist to help people in Amar Bank to solve problems that can be unimaginable at times. We monitor, assist, and design conceptual messages, so the customer will have more understanding of every message that we want to deliver.
It’s our job to innovate a desire among the public for our products and services and transform ideas into visuals so we can build brand awareness and image.
